Extrapolating this further, publishers could consider allowing their readers to dynamically choose and curate their own
subscription bundles to match their preferences. For example, a user who shows particular interest in football news could have the option to create a custom sports subscription package that’s football-focused, rather than having to settle for a general one. Or the ability to fine-tune subscriptions down to preferred content types they like to interact with (articles versus videos, for example). In a
corporate or enterprise context, publishers can look to create bundles that cater to their audience’s specific niche or sector.