The Publisher’s Revenue Playbook

8 strategies to boost revenue

There are multiple active revenue streams in digital publishing. Until recently, digital publishers have typically focused on one main source of revenue…

But, as the world of online content and third party cookies is changing, publishers are required to consider a more holistic view of their revenue strategies in order to truly thrive in the industry.

Luckily, there are various opportunities that digital publishers can take advantage of to boost revenue.

Download this eGuide to:

  • Learn how to improve conversions with more tailored subscription packages.
  • Discover the different pricing models, and learn which one works for you.
  • Understand the importance of transparent advertising, and see how leading brands are experimenting with in-article checkout.
  • Learn what you should be testing and when in order to maximise revenue.
  • See the most important aspect of trials most publishers forget about!

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