The SaaS IPO Playbook

“Going public requires businesses to be prepared to meet shareholder
and market expectations from day one.” – PwCIn recent years we’ve seen many SaaS companies go public — but for every success story, there’s a cautionary tale of a business that stalled on the path to IPO.

So how did Zuora customers like Zoom, Avalara, SurveyMonkey, and PagerDuty do it? What’s the formula for a successful IPO?

Download this ebook to learn what stumbling blocks to avoid — and best practices for going public. Highlights include:

• The 10 SaaS strategies to drive 30% YoY growth
• How top performers like DocuSign and PluralSight perfected the formula for revenue growth and operational efficiency
• One essential practice for increasing customer lifetime value
• Lessons for sustainable growth from Box’s maturation story