The intelligent paywall solution

Create customizable paywalls with advanced features that are easy to setup, drive conversion, and monetize any size business.

Zephr turns ideas and information into revenue

Our dynamic Rules Builder lets you create, test, and launch different conversion strategies for targeted cohorts of your audience. Turbocharge your subscriber acquisition with intelligent decision-making and powerful paywall capabilities, all without writing a single line of code.

Paywall models that work for you

Audiences come in all shapes and sizes, and so do paywall solutions. Yet many digital publishers still use a one-size-fits-all approach when it comes to data capture and registration. Use Zephr to create paywall models that work for your audiences.

Soft paywalls

Offer limited freemium content or features to build a stronger connection with readers before asking them to subscribe for full access.

Metered paywalls

Allow users a set number of articles within a specific time period, encouraging first-time readers to explore instead of bounce.

Hard paywalls

Target repeat visitors, turning engaged users into paying customers.

Dynamic paywalls

Use data to personalize conversion strategy depending on the user’s behavior.
paywall optimization strategies

Test, learn, and optimize your subscription revenue growth

Understanding which business models, messaging, triggers, and content convert your readers most effectively shouldn’t be guesswork. Zephr allows you to segment users based on attributes and behavior so that different user experiences and conversion strategies can be experimented with and learned from. Build, deploy, and rebuild customer journeys within minutes, optimizing the performance of your paywalls and capturing happy customers for life.
subscription platform integrations

Integrated with your tech stack

Our powerful platform fits seamlessly into any digital ecosystem, making it easy to connect with your existing CRM, Data or Analytics tools. Extract value from your current data sets by using insight-driven decision making to create, test, and iterate intelligent paywall strategies that give each cohort of readers a deeply personalized user experience.

The solutions you need to create truly personalized subscription journeys for your audience.


Drive dynamic revenue conversions with effective messaging and unique user experiences.

Identity & access management

Create frictionless access to your content at the right time for every user.

First-party data strategies

Capture and enrich valuable, fully GDPR and CCPA compliant user data to maximize revenue growth.

User specific personalization

Develop deeply personalized user experiences that convert visitors to customers.

Corporate subscription management

Acquire, manage and grow your B2B and corporate subscription users with confidence.

Dynamic offers

Activate your pricing strategy instantly with complex rate plans and price books pulled directly from Zuora Billing.

Why Zephr

Low code rules builder

Empowers commercial and product teams to take control of their digital revenue strategies.

Dynamic offers

Rapidly experiment with product bundling, pricing, discounts, messaging and imagery to target every user with the right offer for them.

Plug and play

Seamlessly integrates with your tech stack, avoiding costly bespoke integrations.

Powerful Rules Builder

Build, test and optimize campaigns instantly without the risk of disrupting the site or breaking other campaign rules.

Scalable and flexible

Extract maximum value from your largest clients with a full suite of tools to manage corporate subscriptions.

Un-silo your data

Connects to propensity modeling tools to create personalized campaigns, allowing you to smash commercial KPIs.

Your journey starts here

As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.
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