As we mentioned earlier, optimising your article allowance to strike the right balance between being generous enough
without offering too much
is critical when it comes to metered paywalls. You should use your ‘stop rate’ to help refine your allowance, aiming for a stop rate of around 5 to 7%.
If your stop rate is lower than this, it might indicate that your readers are enjoying too much for free or
that engagement with your content is low. As a benchmark, the industry norm for a metered paywall is between 5 – 10
free articles offered before a stop.