It can be tempting to lock all your content output behind a paywall
because, logically speaking, some might think this would encourage all readers to pay to read. Unfortunately, it’s not as straightforward as that. Hard paywalls can be highly effective for the right kind of digital publisher, but can equally work against you if your brand name alone isn’t enough to drive subscriptions. If you’ve got a strong community, highly-engaged audience and already dominate a particular niche, a hard paywall can be highly effective. This article walks you through the finer details of working with a hard paywall so you can decide whether it’s the right way to go for you.