Bundling vs Unbundling Digital Subscriptions
What should publishers choose to drive growth?
Few publishers take full advantage of their digital capabilities by offering 'made for me', unique packages and offers, despite this quickly becoming an expectation of their consumers.
At the same time, news organizations face increasing numbers of unengaged 'zombies' in their customer base: paying subscribers that rarely access content and are highly likely to churn.
So, how can you solve these problems?
Download this whitepaper to discover: