Since new technology within the publishing value chain develops fast, it’s not unusual for market changes to develop ahead of your company’s implementation of a concept. As a result, you may start an in-house project for a specific piece of tech that rapidly becomes obsolete before the work is even complete!
This isn’t so much of an issue with external providers, in order to stay ahead of the curve and keep up with the competition, they have to stay close and understand what’s going on in the industry. That means not just keeping an eye on the competition, but also examining the different technologies that become available or favoured by digital publishing brands. Providers are then able to understand what is working, what isn’t, and identify the technologies they need to integrate with in order to better serve their customers.
This allows them to provide their clients with a best-in-breed solution that saves time and money in the long run. And since the digital publishing industry is an extremely competitive space, it benefits publishers to stay up to date with the latest tech in order to get a leading edge over competitors.