12 Data-Driven Pricing and Monetization Strategies for B2B
12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.
What you'll learn:
(Chapter excerpt from the new book, Industrial Subscription Economy, by Stephan Liozu.)