Journey to Usership™

Goodbye, Ownership. Hello, Usership.

The Journey to Usership™ is an all-new framework with data, expertise, and tools that will guide you along the path to becoming a successful subscription business.

The Journey to Usership™

Path for growth and maturity in the Subscription Economy

Launch

Stay Simple and Flexible

You are launching a new subscription business or service offering.

Optimize

Test and Learn

You are optimizing to increase subscribers and drive growth.

Scale

Automate and Standardize

You are ramping, expanding and scaling your business through automation.

Lead

Perfect and “Wow”

You are leading your market in platform, data and ecosystem.

FOCUS AREAS

Where should your company invest to succeed in the subscription economy?

  • OFFERING
    DESIGN
  • SUBSCRIBER
    EXPERIENCE
  • FINANCIAL
    MODEL
  • BUSINESS
    OPERATIONS
  • ENTERPRISE
    ARCHITECTURE

Offering Design

How do you design, price, and package your subscription offerings to optimize for growth?

To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.

2 MONTHS

to launch a new subscription offering for the first time

Key Business Initiatives

Subscriber Experience

How do you create a frictionless subscription experience that drives competitive advantage?

Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.

30% INCREASE

in new subscription conversions after improving subscription process

Key Business Initiatives

Financial Model

How do you create a business model that delivers recurring revenue growth and profitability?

Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
AppDynamics

40% FASTER

time to close the books

Key Business Initiatives

Business Operations

How do you operate with greater agility and efficiency across order-to-cash processes?

With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.

30x INCREASE

in daily users—10 million to 300 million—in 6 months

Key Business Initiatives

Enterprise architecture

How do you architect your technology architecture to grow and scale with your business?

To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Siemens Healthineers

75% DECREASE

in processing time across
order-to-cash

Key Business Initiatives

The Journey to Usership whitepaper

As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.

FOCUS AREAS

Where should your company invest to succeed in the subscription economy?

Offering Design

How do you design, price, and package your subscription offerings to optimize for growth?

To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.

2 MONTHS

to launch a new subscription offering for the first time

Key Business Initiatives

Subscriber Experience

How do you create a frictionless subscription experience that drives competitive advantage?

Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.

30% INCREASE

in new subscription conversions after improving subscription process

Key Business Initiatives

Financial Model

How do you create a business model that delivers recurring revenue growth and profitability?

Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
AppDynamics

40% FASTER

time to close the books

Key Business Initiatives

Business Operations

How do you operate with greater agility and efficiency across order-to-cash processes?

With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.

30x INCREASE

in daily users—10 million to 300 million—in 6 months

Key Business Initiatives

Enterprise architecture

How do you architect your technology architecture to grow and scale with your business?

To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Siemens Healthineers

75% DECREASE

in processing time across
order-to-cash

Key Business Initiatives

The Journey to Usership whitepaper

As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.

Business Initiatives

Which initiatives are the most important for your business right now?

Zuora customers don’t just get the best technology, they get a partner that knows how to deliver real impact to their business. Each Business Initiative contains a blueprint for driving outcomes that Zuora has honed from years of experience.

Customer day keynote

The Journey to Usership starts here

Hear Zuora’s Chief Customer Officer, Tom Krackeler, talk about what the Journey to Usership means for your business.

BLOG

How we’ll guide you on your “Journey to Usership”

Our Director of Customer Strategy, Jonathan Brown describes how the framework anchors customer success at Zuora.

Integrated Ecosystem

Integrate into your applications ecosystem

Zuora provides low-code SDKs and APIs that work quickly with existing applications and ecosystems. Easily snap us into your tech stack.

Stacked with value

Greater value, less code with Zuora’s new SDK and APIs.

Better Together

Enhanced integrations with Microsoft, Snowflake, and more.

The world's leading enterprises run on Zuora.

With Zuora running in the background, we are well-equipped to deliver sustainable value to our customers, based on dynamically evolving offerings that fit the healthcare industry & care providers’ demands.
– Rahma Samow
Head of Siemens Healthineers Digital Health Global

Your journey starts here

As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.

Take a test drive

Get your hands on the product and test drive Zuora for free

Want to Lead Change?

Join our global team in the relentless pursuit of transforming the world’s largest companies.