Zuora customers don’t just get the best technology, they get a partner that knows how to deliver real impact to their business. Each Business Initiative contains a blueprint for driving outcomes that Zuora has honed from years of experience.
Expertise and guidance developed from more than a decade of quote-to-revenue leadership
Advancing on your Journey to Usership means continuously improving at each of the business initiatives below. The J2U Business initiatives essentially become your map to accessing the best practices, advice, and lessons learned that Zuora has honed from working with thousands of leading companies in the Subscription Economy.
How to Launch a New Subscription Offering
How should you launch a new subscription offering? Start small, then act fast. Research and deliberation is important early in the process, but once you launch, it’s imperative to stay nimble and move quickly.
You’re considering implementing some usage-based pricing. Usage-based pricing models are popular, but are they worth the pivot? We think the answer is yes, for two primary reasons: easier product adoption and improved business execution.
When you’re ready to sell internationally, you’ve got to focus on the what (offerings tailored to new markets) and the how (making sure your systems can handle country-specific payments and processes).
Whatever business you’re in, the goal is to grow. And often that means entering new markets. There are two ways to go with expansion: punch up and sell big deals or reach down with lower-priced products for a bigger pond of customers.
Fast growth companies use a healthy mix of pricing and packaging levers to drive expansion strategy. A well executed customer expansion path increases Net Retention, and positively impacts company valuation.
Involuntary churn is when subscriptions are unintentionally canceled due to operational glitches; payment failure issues are the chief culprit. Up to 20% of total churn can be involuntary. You may be missing out on a big opportunity by not reducing it.
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.