As the subscription economy scales and grows, it’s also sure to change. This requires publishers to retain a certain level of agility and the ability (and willingness) to adapt their subscription business model to meet changing expectations. A flexible approach is what will dictate how versatile and future-proof a publisher’s subscription business will be.
In the short-term, this translates to continual iteration through testing, learning, and changing current approaches. Publishers can, for example, split test paywalls, trial new offers or pricing, to see what is effective and what is not.