ZEPHR
Drive conversion with the right offer for every user
Build, test, and optimize your subscription journeys with low-code tools and AI decisioning that accelerate revenue growth.
The world’s leading media companies build, run and grow with Zuora
Why Choose Zephr?
Drag-and-drop rules builder
Leverage 50+ pre-made decision points to craft high-converting user journeys.
AI-powered paywall optimization
OOTB decision node to automatically determine and show/block a paywall for each user
Plug and Play
Seamlessly connect Zephr with your existing tech stack with 30+ third-party extensions, datalayer, webhook and API capabilities
Powerful analytics
Keep a pulse check on your conversion rate for each user journey with data visualization and detailed journey flows
Powerful subscriber experiences
Quickly create and publish subscriber paywalls, offers and experiences using fully customizable pre-built templates, without any code.
Future-ready extensibility
Scale effectively with a full suite of tools that can be customized to manage growing traffic, subscriptions and user base.
Leverage the power of AI—one paywall at a time
Audiences come in all shapes and sizes, and so do paywall solutions. Yet many digital publishers still use a one-size-fits all approach when it comes to data capture and registration.
Use Zephr’s AI paywall capabilities that determine and actively drop the right paywall in front of a user, at the right time.
- Soft Paywalls that offer limited freemium content or features to build a stronger connection with readers before asking them to subscribe for full access.
- Metered Paywalls that allow users a set number of articles within a specific time period, encouraging first-time readers to explore instead of bounce.
- Hard Paywalls that target repeat visitors, turning engaged users into paying customers.
- Dynamic Paywalls that use data to personalize conversion strategy depending on the user’s behavior.
On-site User Specific Personalization
Zephr connects to your data and analytics tools and gives you the ability to serve custom offers, pop-up messages, sticky footers, overlays and custom emails in real-time based on user attributes, behaviors and segments.
Combine our in-product data with your tech stack to create personalized campaigns for specific audiences and ace commercial KPIs.
- Turbocharge conversion rates with relevant subscription triggers
- Lower CAC by avoiding blanket messaging and mistimed paywalls
- Maximize LTV of your customers, through deeper and more personal relationships
- Avoid churn by re-engaging subscribers with personalized offers
Personalized subscription packages tailored to your customers
Create offers that resonate with your subscribers, and deliver them at the perfect moment for maximum impact.
Convert freemium subscribers, boost upsells, and reduce churn by experimenting with product bundling, strategic pricing, targeted messaging, and striking imagery.
Instantly activate your pricing strategy with Zephr’s Dynamic Offers Module, seamlessly integrating complex rate plans and price books directly from Zuora Billing.
- Boost brand loyalty with subscription offers that show a deep understanding of your customers’ wants and needs.
- Leverage data on subscription history, usage patterns, and preferences to create customized subscription offers for every individual.
- Cultivate long-term relationships by offering pricing and packaging that feels specially crafted for each and every customer.
Seamlessly manage user registrations
Easily set the rules for your login process, making it easy-to-use and safe. Avoid costly account sharing and decide how users access content by defining login specifications such as:
- Password requirements, complexity, length and number of attempts.
- Social sign-in via Facebook, Twitter, Instagram, Google and more.
- Password-less authentication using secure, personalized links.
- Multi-factor verification across different devices and applications.
Data capture that works for both you and your audience
Use our fully customizable data capture forms to deploy personalized data collection strategies to the right user at the right time.
Leverage our low-code rules builder to continually update and deepen your understanding of your visitors as they move from anonymous visitors to known users.
Strengthen your existing first-party data
Use soft paywalls to offer limited freemium content or features to build a stronger connection with readers before asking them to subscribe for full access.
Convert first-party data into actionable results
The flexibility of the platform means you can activate your first-party data instantly from within the Rules Builder, empowering your teams to start building and testing personalized subscription experiences from the first instance.
The solutions you need to personalize subscription journeys and capture market demand
Identity & Access Management
Establish guardrails to manage user registrations and content access seamlessly to enhance user experience.
First-Party Data Strategies
Collect first-party data to deeply understand your audience and quickly activate it with targeted user journeys.
Personalized Subscriber Experiences
Optimize the on-site experience for each user, from pop-ups to paywalls, without writing a single line of code.
Corporate Subscription Management
Manage and grow your B2B subscription users with flexible offerings and access controls—designed to handle scale.
Dynamic Offers
Customize product packaging and messaging for every user with complex rate plans pulled directly from Zuora Billing.
“Zephr not only helped our team to make rapid iterations, but also helps other marketers within the wider organization to think more strategically about customer journey flows and how to optimize them for greater conversions”
Olivier Schwaanhuyser
Strategic Product Owner, Digital Acceleration
MediaHuis NRC
2x
Increase in subscribers within 6 months of implementing dynamic registration forms
“The Zephr platform is secure, flexible and provides an easy path to growth. We have confidence in knowing that Zephr allows us to continue expanding into the areas we want to.”
John Owen Waller
MD and Founder, SCI
Increase in SCIs subscriber revenue since working with Zephr
“Zephr was key to building our new technology stack here at NENI and allowed us to make changes to our decision engine on the fly.”
Gary Lavariere
Chief Revenue Officer
Uplift in subscriber conversions by optimizing paywall meter
