Webinar | ondemand

The Enterprise Shift to Subscriptions

Featuring research by Gartner

By 2020, more than 80% of software vendors will change their business model from traditional license and maintenance to subscription, regardless of whether the software resides on-premises or in the cloud.

This business-model transition is significant and requires enterprise-wide strategic planning and execution, because it not only changes the operational approach, it also overhauls the sales structure of the business.

In this webinar, Gartner analyst Laurie Wurster offers best practices for enterprises preparing for this inevitable transition.

She is joined by Zuora CMO, David Gee, and Zuora Chief Data Scientist, Carl Gold, to offer additional proprietary insights from the Subscription Economy Index, the world's first benchmark study of the enterprise shift to recurring revenue-based business models.


Gartner, Market Trends: Prepare Now to Smooth the Inevitable Transition to a Subscription-Based Business Model, Laurie F. Wurster, September 2015.

Featuring research by

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Research Director

Laurie F. Wurster

Chief Data Scientist

Carl Gold


David Gee

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The Enterprise Shift to Subscriptions

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