Hi, I’m
Ariscielle

Ariscielle Novicio is a technologist at heart with a customer-centric mindset.
SVP HEAD OF TECHNOLOGY

NEW YORK POST

Hi, I’m
Ariscielle

Ariscielle Novicio is a technologist at heart with a customer-centric mindset.
SVP HEAD OF TECHNOLOGY
NEW YORK POST

Always looking ahead

Ariscielle Novicio has been on the cutting edge of technology for more than 25 years as a leader across multiple divisions at News Corporation. She helped create the first iPad app for a national publication, The Daily, and the first website for the New York Post. These days, she’s focusing her talents on tapping the power of data architecture to deliver sophisticated, streamlined customer journeys. Her strategy? Always looking ahead for the “next best action” to improve products and workflows, then going all-in on the creative process to bring it to life. Ariscielle’s visioning exercise asks the question: If we think about the future with no boundaries, what could it look like?
“I like to think I inspire change and innovation, but I also like to think innovation and change is a team exercise. Every initiative that I’ve worked on, every product I’ve launched, every personal development initiative I’ve had — it’s always me and a group of people.”

Always looking ahead

Ariscielle Novicio has been on the cutting edge of technology for more than 25 years as a leader across multiple divisions at News Corporation. She helped create the first iPad app for a national publication, The Daily, and the first website for the New York Post. These days, she’s focusing her talents on tapping the power of data architecture to deliver sophisticated, streamlined customer journeys. Her strategy? Always looking ahead for the “next best action” to improve products and workflows, then going all-in on the creative process to bring it to life. Ariscielle’s visioning exercise asks the question: If we think about the future with no boundaries, what could it look like?
“I like to think I inspire change and innovation, but I also like to think innovation and change is a team exercise. Every initiative that I’ve worked on, every product I’ve launched, every personal development initiative I’ve had — it’s always me and a group of people.”
ACCELERATE CHANGE

Creating
for change

“An accelerator is someone who creates and delivers. Someone who has an unwavering belief that all things are possible and embraces change at all times. Someone who is just fiercely hungry to create something.”

Creating for change

“I like to think I inspire change and innovation, but I also like to think innovation and change is a team exercise. Every initiative that I’ve worked on, every product I’ve launched, every personal development initiative I’ve had — it’s always me and a group of people.”
“Zephr delivers an end-to-end solution for me to meet every technology need that I have to manage our subscription business.”

Designing for customers in real time

As a technology leader, Ariscielle’s primary responsibility is enabling the business. To drive the Post’s “Next Best Action” initiative, she turned to Zuora’s subscription experience platform Zephr to build a decision engineering solution to deliver personalized customer experiences. Because Zephr is intuitive and easy to configure, Ariscielle and her team can develop new experiences for audience segments almost in real time, allowing them to go to market faster. But the biggest surprise in her partnership with Zephr has been the Zephr team’s ability to build things before she needs them, helping her get ahead of the industry when she needs it most.

Designing for customers in real time

As a technology leader, Ariscielle’s primary responsibility is enabling the business. To drive the Post’s “Next Best Action” initiative, she turned to Zuora’s subscription experience platform Zephr to build a decision engineering solution to deliver personalized customer experiences. Because Zephr is intuitive and easy to configure, Ariscielle and her team can develop new experiences for audience segments almost in real time, allowing them to go to market faster. But the biggest surprise in her partnership with Zephr has been the Zephr team’s ability to build things before she needs them, helping her get ahead of the industry when she needs it most. try when she needs it most.
“I like to think I inspire change and innovation, but I also like to think innovation and change is a team exercise. Every initiative that I’ve worked on, every product I’ve launched, every personal development initiative I’ve had — it’s always me and a group of people.”

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Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.
Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.
And that’s where Zuora comes in.

Unlock the power of direct, digital customer relationships.

Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.

Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.

And that’s where Zuora comes in.

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