Everyone is a consumer in today’s world and businesses are vying for their attention.
Getting a customer's attention is the first step, and getting them to keep using your subscription service is the ongoing challenge. The Yale School of Management has been studying the data behind what drives consumer behavior and psychology in the Subscription Economy. Their research shows, how you price your product directly impacts how a consumer uses your product. How do businesses then take this data to design their subscription pricing in order to maintain and grow their consumers’ usage and lifetime value?
This webinar takes a deeper dive into this topic and unlocks key learnings you can apply to your pricing strategies.