SAP, Welcome to the Subscription Economy
By Tien Tzuo, CEO The WSJ reported this week that SAP will start to sell its core and most popular Business Suite product line via a subscription model. “It’s very, very clear that a cloud offering as a subscription is what customers want,” said Steve Lucas, SAP’s president of platform […]
Five Reasons Why Online Learning Rocks
As the popularity of online learning continues to grow the innovators in the field will continue to build new, refined models for educating online. It leaves one asking, just what is it about the digital format that makes it such an attractive choice?
Marc Diouane’s Z-Vision for Subscription Success
by Marc Diouane EVP, Global Field Operations, Zuora Today I’m thrilled to officially join the Zuora team and am incredibly fortunate to be a part of a company that is transforming the way companies do business. The world is shifting to new consumption models and in response, companies are re-inventing their entire business models […]
Join the Direct Debit Debate
Elizabeth Glover EMEA Marketing One of the greatest things about working for Zuora is the opportunity to work with, and learn from, our customers, who – as the protagonists of the Subscription Economy – are forever pushing the boundaries of their respective industries. This is most apparent at our user groups, where our customers network […]
Is Amazon Prime Pulling a Netflix?
Joe Andrews Sr. Director, Marketing At first glance, Amazon’s price increase seems like a repeat of Netflix’ disaster a few years ago – remember, Netflix raised their prices and faced a ton of backlash while seeing a significant drop in # of subscribers and in short term stock price. In the Subscription Economy, […]
The role of the CFO is changing: are you ready?
The face of business and the job of the CFO are shifting as subscriptions are replacing the traditional product sales models. As a finance professional, if you haven’t already participated in the shift to subscription, you will soon.
Recurring Marketing Services: How Marketers Are Making Use of SaaS
What are additional benefits of SaaS for marketers and for their consumers? We spoke with some marketing gurus and experts to explore their perspectives on leveraging the intrinsic value of the Subscription Economy in today’s marketplace.
The 9 Keys to Subscription Success
In the 9 Keys to Subscription Success, Zuora has built a composite view of what it takes to build and run a successful subscription business.
Happy New Year from Zuora
During 2013 we saw companies of all sizes and industries embrace new recurring revenue strategies as more subscription industries emerged. That’s why we want to take a moment to look back on some of the interesting and noteworthy Subscription Economy stories of 2013.
Moving to a World Subscribed – New Survey Shows Changing Patterns in Consumption and Delivery
Joe Andrews Sr. Director, Marketing Today we’re announcing the results of a global study on changing patterns of consumption and delivery in partnership with the Economist Intelligence Unit (EIU). Zuora has clearly been bullish on the Subscription Economy for a long time. With this study, we wanted to further quantify it in a structured […]
Letter from our CEO: The World Subscribed is a Brave New World
By Tien Tzuo, CEO Six years ago, we introduced an exciting new vision of a world subscribed. A vision where all of us are no longer buying products, but instead subscribing to services to meet our every day needs. Fast forward six years, our customers are leading a disruptive transformation in global commerce. The services […]
Cable: Make People Happy. It’s Not Too Late.
By Kevin Harris, Marketing It’s been a while since I flipped on GSN, TruTV, CMT, QVC, Oxygen, VH1, or HGTV. In fact, I’m not sure if I’ve ever watched any of these channels, let alone dozens of others my cable company provides. So, if I’m never watching them, why should I have to pay […]