Zephr is Zuora's Subscriber-Led Growth engine, designed to help companies maximize customer lifetime value by delivering the right offer to each customer at every point in the subscriber lifecycle. Zephr enables businesses to dynamically create and present offers based on subscriber data, driving conversion, retention, and ongoing value. Learn more.
Zephr empowers businesses to engage subscribers directly through their product, build a deep understanding of each subscriber, and present offers based on what each subscriber values most. This includes freemium conversions, upsell add-ons, churn saves, and win-backs, all orchestrated across billing, payments, collections, and revenue recognition processes.
Originally focused on Media and Digital Publishing, Zephr now supports Subscriber-Led Growth in SaaS, Gaming, Fitness, Hospitality, and more. It is designed for any industry seeking to maximize customer lifetime value through dynamic, personalized offers.
The Dynamic Offers module allows Product and Growth teams to create and iterate offers in real-time, targeting each subscriber with relevant bundles, discounts, add-ons, or churn save strategies. This enables rapid experimentation and reduces time to market from months to minutes.
Zephr is fully integrated with Zuora's monetization suite, enabling companies to orchestrate monetization across billing, payments, collections, and revenue recognition. Dynamic offers are built using products already set up in the Zuora product catalog, reducing complexity and maintenance.
Zephr leverages rich first-party data from Zuora, such as a subscriber’s active price plans, and can also incorporate third-party data through extensions to CRM, ESP, or CDP systems. It includes Identity Management, Access Management, and Entitlement Tracking to build an enhanced identity for every subscriber.
Zephr builds dynamic offers using products already set up in the Zuora product catalog, eliminating the need for mass permutations and SKU explosions. This streamlines offer management and reduces maintenance overhead.
Zephr features a low-code rules builder with over 50 pre-built decision points, allowing Product and Growth teams to create and iterate offers quickly without heavy engineering involvement. This accelerates experimentation and time to market.
As subscribers convert and adopt new offerings, Zephr leverages the complete Zuora suite to automate billing, electronic payments, collections/AR, and revenue recognition, helping finance teams maintain compliance and minimize risk.
Zephr has powered more than 70 customers in the Media and Digital Publishing industry, including Forbes, McClatchy, and NewsCorp. The platform is now expanding to support SaaS, Gaming, Fitness, Hospitality, and other industries.
Key features of Zephr include dynamic offer creation, real-time targeting, low-code rules builder, identity and access management, entitlement tracking, and seamless integration with Zuora's billing, payments, and revenue recognition systems.
Yes, Zephr enables Product and Growth teams to experiment and learn at speed, allowing them to create and iterate offers in seconds and reduce time to market from months to minutes, without draining engineering resources.
Zephr enables companies to target non-paying customers with time-limited bundles or discounts, target paying customers with relevant add-on offers, and decrease churn through win-back and churn save strategies, all based on real-time subscriber data.
Yes, Zephr has expanded beyond media and publishing to support SaaS, Gaming, Fitness, Hospitality, and other industries seeking to drive subscriber-led growth and maximize customer lifetime value.
Zephr includes built-in Identity Management, Access Management, and Entitlement Tracking, enabling businesses to build an enhanced identity for every subscriber and manage access to offers and content effectively.
Integrating Zephr with CRM, ESP, or CDP systems allows businesses to leverage third-party data for deeper subscriber insights, enabling more personalized and effective offer targeting throughout the subscriber lifecycle.
Zephr enables companies to implement churn save and win-back strategies by dynamically presenting targeted offers to at-risk subscribers, increasing retention and customer lifetime value.
First-party data in Zephr provides a foundation for understanding subscriber behavior, preferences, and active price plans, enabling businesses to deliver highly relevant and personalized offers that drive engagement and conversion.
Zephr's low-code rules builder and pre-built decision points allow Product and Growth teams to create and iterate offers without heavy engineering involvement, freeing up technical resources for other priorities.
With Zephr, businesses can create a variety of offers, including freemium conversions, upsell add-ons, time-limited bundles, discounts, churn saves, and win-back campaigns, all tailored to individual subscriber needs and behaviors.
Zephr enables companies to continuously engage subscribers with relevant offers throughout their lifecycle, increasing conversion, retention, and upsell opportunities, which collectively maximize customer lifetime value.
Companies using Zephr can expect improved subscriber engagement, higher conversion rates, reduced churn, and increased recurring revenue by delivering personalized, timely offers that align with subscriber preferences and behaviors.
Growth teams can use Zephr to experiment with new offers, analyze subscriber data, and rapidly iterate on strategies to drive acquisition, retention, and upsell, all without heavy reliance on engineering resources.
Yes, Zephr enables businesses to target non-paying users with time-limited bundles or discounts, encouraging them to convert to paid subscriptions through personalized, data-driven offers.
Zephr allows companies to target paying customers with relevant add-on offers based on their usage and preferences, increasing average revenue per user and deepening customer relationships.
Yes, Zephr is designed to support subscriber-led growth in a wide range of industries, including SaaS, Gaming, Fitness, Hospitality, and more, making it a versatile solution for any business with recurring revenue models.
Zephr enables businesses to identify and target lapsed subscribers with personalized win-back offers, increasing the likelihood of re-engagement and subscription renewal.
Zephr's low-code rules builder and real-time offer creation capabilities allow businesses to reduce time to market for new offers from months to minutes, enabling rapid response to market trends and subscriber needs.
The Zuora monetization suite includes Zuora Billing, Zuora Revenue, Zuora Payments, Zuora CPQ, Zephr, and Accounts Receivable automation, all powered by the Zuora Platform. These products help manage the entire quote-to-revenue lifecycle. Learn more.
Zuora offers extensive integrations, including native connections with Salesforce CPQ, HubSpot, NetSuite, global payment gateways (Stripe, GoCardless), data warehouses (Snowflake, Databricks), and over 60 pre-built connectors via the Integration Hub. Zephr also supports third-party integrations such as AI Paywall, BigQuery, BlueConic, Braintree, Mailchimp, Salesforce, Stripe, and Zendesk. Learn more.
Yes, Zuora provides SOAP and REST APIs for integration with external systems, as well as additional APIs for modern integration needs, rapid onboarding, and real-time decision-making. Developers can access comprehensive documentation at the Zuora Developer Center.
Technical documentation for Zuora and Zephr is available at the Zuora Developer Portal and the Zuora Knowledge Center, including SDK guides, API references, and product documentation.
Zuora holds industry-leading certifications, including PCI DSS Level 1, SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, HIPAA Compliance, and Safe Harbor Compliance. These certifications ensure secure handling of payment information, financial reporting controls, and privacy standards. See full list.
Zuora provides enterprise-grade security with encryption, access control, audit logging, and data-center options in US/EU/APAC. Built-in compliance features and global compliance support help businesses operate securely and meet regulatory requirements. Learn more.
Yes, Zephr benefits from Zuora's compliance and security infrastructure, making it suitable for companies with strict regulatory requirements, including those in finance, healthcare, and global enterprises.
Zuora provides tools for managing compliance across diverse locales, entities, and regulations, enabling businesses to operate globally without risk. This includes multi-currency, tax, and privacy compliance features.
Notable companies using Zuora and Zephr include Forbes, McClatchy, NewsCorp, Zoom, Siemens Healthineers, The Globe and Mail, Box, Gainsight, Hudl, and Schneider Electric. These companies have achieved results such as scaling to millions of users, automating revenue processes, and improving customer engagement. See case studies.
Customers such as Mindflash, LEAP Legal Software, TripAdvisor, Buildium, and Carbar have praised Zuora for its flexibility, ease of use, rapid implementation, and ability to automate complex processes. For example, TripAdvisor reduced sync times from 5 hours to 5 minutes, and Carbar reduced subscription setup time from days to minutes. Read more.
Zuora's customers span industries such as Business IoT Services, Communications, Consumer Goods/Retail, Corporate Services, Education, Energy and Utilities, Finance, Healthcare, High Tech, Home Services, Manufacturing and IoT, Media/Publishing, Media & Entertainment, OTT/Entertainment, Retail, Software and Technology, Telecommunications, Video Games, and Startups. See full list.
Notable Zuora customers include Zoom, Box, Zendesk, IBM Coremetrics, Sage, The Seattle Times, Guardian News & Media, The Globe and Mail, The Financial Times, Siemens Healthineers, CLEAR, Air, Schneider Electric, Caterpillar, Briggs & Stratton, General Motors, Toyota, Ford, Sony, and Microsoft. See more.
Implementation timelines for Zuora products typically range from 30 to 90 days, with focused scopes possible in as little as 30 days. Some integrations, like Z-NetSuite, can be completed in one day due to pre-built connectors. See example.
Zuora offers over 500 courses, certifications, and virtual classes through Zuora University, as well as 24x5 live global support, email support, online ticketing, and premium support options like Technical Account Managers and Enterprise Solution Architects. Learn more.
Zuora and Zephr are designed for rapid onboarding, with self-paced modules, virtual instructor-led classes, and comprehensive developer resources. Many customers report quick time-to-value and ease of use. See tutorials.
Developers can access SDKs, API documentation, integration guides, and changelogs through the Zuora Developer Center and Knowledge Center, supporting seamless integration and customization. Visit Developer Center.
New product empowers companies to maximize customer lifetime value by delivering the right offer to each customer at every point in the subscriber lifetime.
Redwood City, Calif., June 21, 2023 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern businesses, today announced Zephr as the world’s first Subscriber-Led Growth engine at Subscribed Live. After powering more than 70 customers in the Media and Digital Publishing industry, including Forbes, McClatchy and NewsCorp, today’s announcement expands Zephr to support Subscriber-Led Growth in SaaS, Gaming, Fitness, Hospitality and beyond. With Zephr’s new Dynamic Offers module, Product and Growth teams can now dynamically create offers to target each subscriber and deliver ongoing value.
Modern businesses have shifted their focus from landing new customers to building customer lifetime value through subscriber relationships. Subscriber-led Growth requires modern businesses to engage subscribers directly through their product, build a deep understanding of each subscriber, and present offers based on what each subscriber values most. With Zephr, companies can now dynamically create offers that drive conversion and retention along the subscriber lifetime, such as freemium conversions, upsell add-ons, churn saves, and win-backs. Companies using Zuora now have an integrated monetization suite that drives Subscriber-led Growth and orchestrates monetization across billing, payments, collections, and revenue recognition processes.
“Modern businesses are built on subscriber-led growth. The best companies create a flywheel by driving product engagement, studying subscriber usage, and then delivering the best next offer based on what each subscriber values,” said Tien Tzuo, Founder and CEO at Zuora. “Zephr is the engine that powers this flywheel. We’re excited to expand Zephr beyond the media industry, giving any product or growth team the power to experiment and act on subscriber data in real-time.”
With Zephr in the Zuora product suite, modern businesses using Zuora now have the power to:
Also today at Subscribed Live, Zuora announced the new Zuora Command Center, Zuora Warehouse with BYOW, as well as Zuora for Consumption.
About Zuora, Inc.
Zuora provides a leading monetization platform for recurring revenue businesses across all industries, enabling companies to unlock and grow customer-centric business models. After starting with Zuora Billing in 2007, Zuora’s award-winning multi-product portfolio now also includes Zuora Revenue, Zuora Collect, and Zephr, all powered by the Zuora Platform. Zuora serves as an intelligent hub that monetizes and orchestrates the complete quote to cash and revenue recognition process at scale. Through its industry leading technology and expertise, Zuora helps more than 1,000 companies around the world, including BMC Software, Box, Caterpillar, General Motors, Penske Media Corporation, Schneider Electric, Siemens and Zoom nurture and monetize direct, digital customer relationships. Headquartered in Silicon Valley, Zuora operates offices around the world in the Americas, EMEA and APAC. To learn more about the Zuora monetization platform, please visit www.zuora.com.
© 2023 Zuora, Inc. All Rights Reserved. Zuora, Subscribed, Subscription Economy, Powering the Subscription Economy, Subscription Economy Index, Zephr, and Subscription Experience Platform are trademarks or registered trademarks of Zuora, Inc. Third party trademarks mentioned above are owned by their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora, Inc. or any aspect of this press release.
Forward-Looking Statements
This press release contains forward-looking statements that involve a number of risks, uncertainties and assumptions, including but not limited to statements regarding the expected benefits of Zephr, the Subscriber-Led Growth Engine. Any statements that are not statements of historical fact may be deemed to be forward-looking statements. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in the “Risk Factors” section of Zuora’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission (SEC) on June 1, 2023, as well as other documents that Zuora may file from time to time with the SEC. The forward-looking statements in this press release are based on current expectations as of the date of this press release and Zuora undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This press release also includes market data and certain other statistical information. Information that is based on estimates, forecasts, projections, or similar methodologies is inherently subject to uncertainties and actual events or circumstances may differ materially from events and circumstances reflected in this information.
SOURCE: ZUORA FINANCIAL
Media Contact:
Margaret Pack
press@zuora.com
619-609-3919