The Churn Relativity Framework: Analyze and Assess Subscriber Churn Rate
Zuora’s Churn Relativity Framework will help you interpret what your churn rate means for your business, and how it can guide your growth strategy.
The Ultimate Guide to Churn for Subscription Businesses | Zuora
In this guide, Zuora takes an in-depth look at how to calculate churn for your subscription business and the alternate formulas for calculating it.
Net Retention: How Has the Game Changed?
The most successful subscription companies are strong in net retention – this guide provides tools for accurately measuring and increasing net retention.
The Best LTV Formula for Subscription Businesses
The mathematical formula that Zuora recommends you use to calculate LTV.
How to Measure Customer Lifetime Value
This guide will help you understand what goes into a comprehensive and reliable LTV measure.
The Business Logic of LTV: Why Amazon Gives Things Away for “Free”
Read our guide to understand why LTV is so important to subscription companies and the business logic behind Amazon giving away things for “free”.