This is why it’s important to build a strong social presence across different platforms, covering a range of content types. Leading publishers push users to sign up for newsletters and subscribe to email lists to get updates. By focusing on delivering timely, personalised and valuable content across every touchpoint – whether that’s email, social media, web push notifications or in-app messages, publishers can ensure they maintain a regular subscriber relationship with users. The goal is ultimately to keep your brand top of mind and develop a habit of the reader coming back to your site.