If you’re looking to win more newspaper subscribers, you’ve got to put your money where your mouth is. If your main focus remains your print publication, it goes without saying that your digital offering won’t take off by itself. Nurturing a strong subscriber base takes time, patience, and consistent investment. Centering your digital business within your core business strategy is essential, as is acknowledging that a successful digital offering exists at the intersection of marketing, editorial, and IT. The move to digital subscriptions is a full organizational shift, not a ‘nice-to-have’ add-on, signaling a wholehearted commitment to your digital business. If you’re feeling apprehensive about this move, don’t worry, you’re not alone. Find all the answers to the questions that are worrying you in our eBook:
“The 7 Paywall Questions That Worry CTOs”