The worldwide subscription market is anticipated to reach $2.64 trillion by 2028, according to UnivDatos Market Insights.
Subscriptions can help provide a way for businesses to earn recurring revenue and increase customer lifetime value (CLV), which allows them to keep around 42% of their customers for a year. In comparison, non-subscription-based companies retain an average of just 1% of their customers after one month.
With that in mind, how can publishers build a successful subscription model?
We created a Starter Kit to delve into the most important actions you can take to build, or improve upon, your subscription strategy.
Covering a range of topics from key terminology in the digital publishing industry, to subscription personalisation, retention, and churn management. We include everything you need to ensure digital subscriptions are profitable, reliable, and achievable.