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Home : NYC 2018
OCTOBER 11TH, 2018
Industria NYC, 775 Washington Street
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ABOUT

THE ONLY CONFERENCE FOR SUCCEEDING
IN THE SUBSCRIPTION ECONOMY

Subscribed is the only global conference dedicated to recurring revenue-based business models, bringing together the disruptors, innovators and leaders of the Subscription Economy to share success stories and lessons learned.

Network with other members of the Subscription Economy ecosystem to build a local community that gets you thinking about your products, services, and entire business in a different way.

Explore what’s next for the Subscription Economy & modern business today with an inspiring keynote from Zuora CEO Tien Tzuo and some of our most innovative customers and thought leaders.

Get practical advice on how to grow your subscription business & stay competitive from thoughtful monetization strategies that create new revenue streams, to frameworks and metrics that best measure the health of your recurring revenue business, to the reference architectures that will power your business transformation.

Gain valuable insight on how revenue automation can help address your toughest accounting challenges for all types of revenue streams. Network with industry experts and peers to learn how to transform critical revenue recognition processes, improve operational efficiency and ensure compliance to the latest standards.

Connect with your executive peers at the “Subscribed Institute”, Zuora’s invite-only strategy summit built to deliver actionable insight on reimagining customer experiences, committing to a next-generation operating model, and transforming value chains and company culture. Request an invitation here

Learn how to get the most value from Zuora at our partner ecosystem in our Learner’s Lounge and Expo. Get the blueprint and understanding you need to align the best solution to your business needs.

KEYNOTE SPEAKERS

SPECIAL GUEST SPEAKERS

subscribed NYC 2018

7:30 am - 8:30 am

Registration & Breakfast

Pick up your badge and start engaging with other Subscription Economy thought leaders. 

8:30 am - 10:30 am

Opening Keynote

This is the must-attend keynote of the year with Founder and CEO, Tien Tzuo. Learn from leaders and innovators who are liberating their businesses from the shackles of an old operational paradigm and driving the next wave of growth in the global Subscription Economy.

10:30 am - 11:00 am

Coffee Break

Grab a hot cup of joe before the product keynote!

11:00 am - 12:00 pm

Product Keynote

Join An Ly, Zuora Product Marketing Expert to learn how Zuora empowers businesses to modernize legacy order-to-cash systems with a new architecture designed to orchestrate and automate the entire lifecycle of subscribers.

12:00 pm - 1:00 pm

Networking Lunch

Mingle over lunch, meet our Subscription Economy partner and sponsor community, & tour the Subscribed Showcase for the latest industry innovations.

12:00 pm - 7:30 pm

(Invite Only) Subscribed Institute

Zuora's inaugural transformation forum for executives that will enable leaders to progress their subscription business strategies and offer recommendations for improvements in subscription growth, customer experience, and organizational change.

1:00 pm - 1:45 pm

Rethinking the Four P’s: Lessons from 9,142 Subscription Companies

Leveraging data gleaned from his experience with over nine thousand recurring revenue businesses at Profitwell (formerly Price Intelligently), CEO Patrick Campbell will share data-driven insights on how the conventional view of the 4 P’s (product, place, price, and promotion) is ironically preventing growth for many businesses. You will learn how to reframe this outdated school of thought with tactical tools to harness your value and maximize growth.

1:00 pm - 1:45 pm

The Future of Finance (RevPro)

Join us for this keynote address where you'll hear about the biggest challenges for finance leaders, and how technology has evolved help to modernize your revenue operations.

1:00 pm - 1:45 pm

The Great Debate: Build vs. Buy

You get it -- the best business systems for subscription growth are built on the premise of "subscribers, not SKUs". But as your company matures, the challenge to find solutions for recurring billing, consumption-based pricing, and subscription management requirements grows and IT leaders must decide between 'build vs. buy'. Which path do you choose? Join Zuora’s CIO Alvina Antar to learn why subscription success doesn’t lend itself to an internal build and why organizations need to evolve their linear IT architectures & put subscribers at the core.

2:00 pm - 2:45 pm

Architecting a Recurring Revenue Model: The 3 Priorities Every CFO Must Drive

As businesses shift from tranditional to subscription business models, finance leaders are heading this charge and have become the new business model architects for their organizations. CFOs must learn how to support recurring revenue growth against a new set of priorities and serve as a strategic business partner to their executive team and company. Attend this session to learn how finance leaders must be thinking about systems, processes, metrics, and alignment to successfully naviagate these new waters.

2:00 pm - 2:45 pm

How Finance Can Empower The Business (RevPro)

How does revenue automation help deliver your top corporate initiatives and quantifiable value? Hear how RevPro customers efficiently scaled their accounting operations as their businesses evolved and required more from their teams.

2:00 pm - 2:45 pm

The New Golden Age of Media

The media industry doesn't need a lecture on the benefits of a subscription model -- you invented it. But a new mindset is needed today if you expect to grow. Savvy media organizations are matching their core intellectual assets with complementary services to create new experiences for their readers. In other words, if you have loyal customers that identify with your brand, there is a chance to engage them more deeply with a rich digital experience. Attend this session to understand how to keep content king while capturing new readers through flexible pricing and packaging models, bundled add-ons, and premium services.

3:00 pm - 3:45 pm

Is SSP (Fair Value) — Pain or Big Black Box? (RevPro)

Cure the biggest pains of revenue recognition. Come see how RevPro can eliminate manual inefficiencies with revenue treatment for SSP analysis and multiple element arrangements. Don't miss this live product demo!

3:00 pm - 3:45 pm

New Growth Strategies: Driving Expansion & Retention in Your Install Base

You've signed up a customer -- now how do you land and expand to generate more value? There are multiple strategies to consider including getting customers to use more of your product/services, encouraging them to buy add-ons or level up their subscription, or reducing churn. In this session, we'll review the data you need to drive expansion and retention in your install base.

3:00 pm - 3:45 pm

Subscribers, not SKUs: Evolving your SaaS Finance Stack

ERP systems aren’t built to support subscription business models. As a result, finance often becomes the biggest hurdle as a subscription company grows or transitions from a traditional business model to subscriptions. Without the right technology, finance teams are stuck with hard-coded customizations in legacy ERP systems and endless manual processes in spreadsheets. Attend this session to learn how top-performing subscription finance teams manage the entire order-to-cash process, access essential metrics, and get a handle on ever-changing pricing and packaging.

4:00 pm - 4:45 pm

Best Practices I Learned When Implementing Zuora

You've internalized the shift toward subscriptions & selected a solution to help accelerate your recurring revenue growth -- now you have to think about implementation. Zuora isn't just software built to support your financial processes; it's software built to transform your business. So what does business transformation mean? In this session, current Zuora customers – from young start-ups to large enterprises – share lessons learned and best practices they took to heart for not only implementing our software, but becoming a leader in the Subscription Economy.

4:00 pm - 4:45 pm

Brute Force Remorse (RevPro)

Are you using ”brute force” workarounds, manual processes and extra resources to close your books? For many companies, this is not a long-term, sustainable solution. Learn how you can automate your revenue recognition process with RevPro to save time and reduce risk.

4:00 pm - 4:45 pm

Flipping the Script: The 4 Imperatives for D2C Businesses

At Zuora, we partner with 600+ subscription companies across industries, company sizes, and geographies. Through this work, we’ve learned that D2C companies all face similar challenges when it comes to subscriber acquisition, growth, and retention. And we’ve pinpointed the four most important strategies that the most successful D2C companies -- across publishing, media, retail, and membership -- have mastered. Attend this session to learn the secrets to D2C subscription success.

5:00 pm - 7:30 pm

Closing Reception

Round out your Subscribed NYC experience with a closing reception where you can network and enjoy a refreshing cocktail. 

No sessions appear to meet your filter criteria. Please check back soon, or open up your search to find sessions.

Thursday 10/11/18

7:30 am - 8:30 am

Registration & Breakfast

Pick up your badge and start engaging with other Subscription Economy thought leaders. 

8:30 am - 10:30 am

Opening Keynote

This is the must-attend keynote of the year with Founder and CEO, Tien Tzuo. Learn from leaders and innovators who are liberating their businesses from the shackles of an old operational paradigm and driving the next wave of growth in the global Subscription Economy.

10:30 am - 11:00 am

Coffee Break

Grab a hot cup of joe before the product keynote!

11:00 am - 12:00 pm

Product Keynote

Join An Ly, Zuora Product Marketing Expert to learn how Zuora empowers businesses to modernize legacy order-to-cash systems with a new architecture designed to orchestrate and automate the entire lifecycle of subscribers.

12:00 pm - 1:00 pm

Networking Lunch

Mingle over lunch, meet our Subscription Economy partner and sponsor community, & tour the Subscribed Showcase for the latest industry innovations.

12:00 pm - 7:30 pm

(Invite Only) Subscribed Institute

Zuora's inaugural transformation forum for executives that will enable leaders to progress their subscription business strategies and offer recommendations for improvements in subscription growth, customer experience, and organizational change.

1:00 pm - 1:45 pm

Rethinking the Four P’s: Lessons from 9,142 Subscription Companies

Leveraging data gleaned from his experience with over nine thousand recurring revenue businesses at Profitwell (formerly Price Intelligently), CEO Patrick Campbell will share data-driven insights on how the conventional view of the 4 P’s (product, place, price, and promotion) is ironically preventing growth for many businesses. You will learn how to reframe this outdated school of thought with tactical tools to harness your value and maximize growth.

1:00 pm - 1:45 pm

The Future of Finance (RevPro)

Join us for this keynote address where you'll hear about the biggest challenges for finance leaders, and how technology has evolved help to modernize your revenue operations.

1:00 pm - 1:45 pm

The Great Debate: Build vs. Buy

You get it -- the best business systems for subscription growth are built on the premise of "subscribers, not SKUs". But as your company matures, the challenge to find solutions for recurring billing, consumption-based pricing, and subscription management requirements grows and IT leaders must decide between 'build vs. buy'. Which path do you choose? Join Zuora’s CIO Alvina Antar to learn why subscription success doesn’t lend itself to an internal build and why organizations need to evolve their linear IT architectures & put subscribers at the core.

2:00 pm - 2:45 pm

Architecting a Recurring Revenue Model: The 3 Priorities Every CFO Must Drive

As businesses shift from tranditional to subscription business models, finance leaders are heading this charge and have become the new business model architects for their organizations. CFOs must learn how to support recurring revenue growth against a new set of priorities and serve as a strategic business partner to their executive team and company. Attend this session to learn how finance leaders must be thinking about systems, processes, metrics, and alignment to successfully naviagate these new waters.

2:00 pm - 2:45 pm

How Finance Can Empower The Business (RevPro)

How does revenue automation help deliver your top corporate initiatives and quantifiable value? Hear how RevPro customers efficiently scaled their accounting operations as their businesses evolved and required more from their teams.

2:00 pm - 2:45 pm

The New Golden Age of Media

The media industry doesn't need a lecture on the benefits of a subscription model -- you invented it. But a new mindset is needed today if you expect to grow. Savvy media organizations are matching their core intellectual assets with complementary services to create new experiences for their readers. In other words, if you have loyal customers that identify with your brand, there is a chance to engage them more deeply with a rich digital experience. Attend this session to understand how to keep content king while capturing new readers through flexible pricing and packaging models, bundled add-ons, and premium services.

3:00 pm - 3:45 pm

Is SSP (Fair Value) — Pain or Big Black Box? (RevPro)

Cure the biggest pains of revenue recognition. Come see how RevPro can eliminate manual inefficiencies with revenue treatment for SSP analysis and multiple element arrangements. Don't miss this live product demo!

3:00 pm - 3:45 pm

New Growth Strategies: Driving Expansion & Retention in Your Install Base

You've signed up a customer -- now how do you land and expand to generate more value? There are multiple strategies to consider including getting customers to use more of your product/services, encouraging them to buy add-ons or level up their subscription, or reducing churn. In this session, we'll review the data you need to drive expansion and retention in your install base.

3:00 pm - 3:45 pm

Subscribers, not SKUs: Evolving your SaaS Finance Stack

ERP systems aren’t built to support subscription business models. As a result, finance often becomes the biggest hurdle as a subscription company grows or transitions from a traditional business model to subscriptions. Without the right technology, finance teams are stuck with hard-coded customizations in legacy ERP systems and endless manual processes in spreadsheets. Attend this session to learn how top-performing subscription finance teams manage the entire order-to-cash process, access essential metrics, and get a handle on ever-changing pricing and packaging.

4:00 pm - 4:45 pm

Best Practices I Learned When Implementing Zuora

You've internalized the shift toward subscriptions & selected a solution to help accelerate your recurring revenue growth -- now you have to think about implementation. Zuora isn't just software built to support your financial processes; it's software built to transform your business. So what does business transformation mean? In this session, current Zuora customers – from young start-ups to large enterprises – share lessons learned and best practices they took to heart for not only implementing our software, but becoming a leader in the Subscription Economy.

4:00 pm - 4:45 pm

Brute Force Remorse (RevPro)

Are you using ”brute force” workarounds, manual processes and extra resources to close your books? For many companies, this is not a long-term, sustainable solution. Learn how you can automate your revenue recognition process with RevPro to save time and reduce risk.

4:00 pm - 4:45 pm

Flipping the Script: The 4 Imperatives for D2C Businesses

At Zuora, we partner with 600+ subscription companies across industries, company sizes, and geographies. Through this work, we’ve learned that D2C companies all face similar challenges when it comes to subscriber acquisition, growth, and retention. And we’ve pinpointed the four most important strategies that the most successful D2C companies -- across publishing, media, retail, and membership -- have mastered. Attend this session to learn the secrets to D2C subscription success.

5:00 pm - 7:30 pm

Closing Reception

Round out your Subscribed NYC experience with a closing reception where you can network and enjoy a refreshing cocktail. 

No sessions appear to meet your filter criteria. Please check back soon, or open up your search to find sessions.

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