The Rise of Usership
A Subscribed Documentary Film
In 2020 the pandemic accelerated the shift to subscriptions ten years in ten months, forcing companies across industries to wake up to the power of services and recurring revenue. Data shows that while traditional companies saw their revenues contract in the first half of last year, subscription businesses actually expanded at a rate of 12%. In this mini documentary film, Zuora CEO Tien Tzuo, Subscribed Institute Chair Amy Konary, TSIA President J.B. Wood, Fortune CEO Alan Murray, and others discuss the growing global ‘rise of usership’ and the critical implications for every business.