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the National Bestseller

"This isn't just a Silicon Valley story, nor is this a Silicon Valley book (there are already lots of those). This is a business story." - Tien Tzuo

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"Subscription businesses are proliferating because billions of digital customers are increasingly favoring access over ownership."

- Philip Delves Broughton, Wall Street Journal

"I urge you people to buy SUBSCRIBED because it is the manifesto for this particular era"

- Jim Cramer, Mad Money

"Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices."

- Tom Taulli, Forbes

VIDEO

The Subscription Economy is here.

We're at a pivotal moment in business history, one not seen since the Industrial Revolution. The product economy is nearing the end of a 120-year-run and the world is shifting towards services. Companies like Spotify, Netflix, and Adobe have led the way, but soon, we'll be subscribing to everything: information technology, transportation, retail services, healthcare, even housing. The way people buy has changed for good. It's time for your business to change.

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