Subscribed
Strategy Group

The Subscribed Strategy Group (SSG) is the customer advisory arm of the Subscribed Institute that partners with the most recognizable global brands to drive measurable performance improvement in their recurring revenue businesses. Our learnings and leading practices are rooted in our work and proprietary data from over a thousand companies around the world that are monetizing recurring customer relationships and outcomes.

How Zuora’s Subscribed Strategy Group Helped a Major Auto OEM Launch and Monetize Connected Services

Read about how SSG helped a top 3 auto OEM launch and monetize their connected services.

Growth and scalability

We are a team of highly tenured professionals with backgrounds in strategy, consulting, and design thinking that works with companies that demonstrate the highest opportunity for growth and scale. SSG engagements are designed to deliver focused advice on customers’ specific needs across multiple phases of their Journey to Usership™.
Guidance from launching to leading in your journey

Launch

Guidance on how to quickly get into market with a simple, flexible, and powerful offering

Optimize

Recomendations on how to improve pricing, bundles, and customer touchpoints

Scale

Identification of gaps and improvement areas to drive standardization

Lead

Uncover new opportunities to monetize data, services, and partnerships

Ready to take the next step?

Email us at ssg@zuora.com or speak to your account executive about scheduling a consultation.

Featured resources from leading experts

  • Benchmarks / Insights
  • Strategic Guidance
  • Frameworks / Models

Benchmarks/Insights

Data-Driven Methods to Improve Your NRR

Benchmarks/Insights

2022 Subscription Economy Index

Benchmarks/Insights

How Customers Pay Impacts How Long They Stay

Benchmarks/Insights

How to Nail the Land and Expand Model to Drive Subscription Growth

Benchmarks/Insights

Usage-Based Pricing in Subscription Businesses

Benchmarks/Insights

12 Data-Driven Pricing & Monetization Strategies for B2B

Benchmarks/Insights

Product Catalog Optimization: Impact on B2B Growth

Benchmarks/Insights

The Definitive Guide to Subscription Metrics

Benchmarks/Insights

The Subscription Economy in 5 Charts

Strategic Guidance

The Car Subscription Race is On, and the Frontrunners will Surprise You

Strategic Guidance

How General & Grocery Retailers Are Fighting Back With Subscription Models

Strategic Guidance

Revenue Implications For Product-As-A-Service Companies

Strategic Guidance

A Guide to Establishing a Pricing Function

Strategic Guidance

How Direct-to-Consumer Companies Can Unlock Value In Their Subscription Business

Strategic Guidance

How Zuora’s SSG Helped a Major Auto OEM Launch and Monetize Connected Services

Strategic Guidance

Reimagining the Channel Experience for the Subscription Economy

Strategic Guidance

The Best Subscription Companies Know Their Kitchen Rules

Strategic Guidance

Industrial Companies Shifting to Subscription Need to Think Beyond Technology

Strategic Guidance

10 Digital Strategies to Grow Subscription Revenue

Strategic Guidance

Manufacturing GTM Strategies for Industry 4.0

Strategic Guidance

Revenue Recognition for Subscriptions? The Answer is Automation

Frameworks/Models

The Subscriber Focused Delivery Model

Frameworks/Models

The Subscription Offering Design Assessment

Frameworks/Models

The Unified Subscription Adoption Model: 13 Attributes of Subscription Success

Frameworks/Models

Future-Proof Your Business With the Subscription Model

Frameworks/Models

A New Formula For Growth: The Financial Services Industry and the Subscription Economy

Frameworks/Models

Value-based Pricing: Impact on B2B Business Growth

Frameworks/Models

Pricing Transformation:
Managing The Transition To A New Price System

Frameworks/Models

Tapping Into The Subscriber Psychology With Good Better Best

Frameworks/Models

Value-based Pricing: Impact on B2B Business Growth

The Team

Amy Konary
Chairperson
Michael Mansard
Principal Director & EMEA Chair
Stamos Kanellakis
Senior Strategist
Maria Johansen
Senior Strategist
Nick Cherrier
Senior Strategist
David Warren
Principal Director
Jodi Krawitt
Senior Strategist
Gaurav Sonpar
Strategist
Shane Ryan
Associate Strategist
Michelle Marshall
Sr. Program Manager
Alicia Tostmann
Analyst

Interested in learning more?

Talk to one of our experts today or speak to your account executive about scheduling a conversation.