About this report
Consumers are increasingly adopting retail subscriptions around the world, and research from Zuora and Deloitte Digital shows the trend is expected to grow: 37% of consumers worldwide have at least one active retail subscription, and this is expected to reach 53% of consumers by 2025. Specific sectors of retail are expected to lead this surge, including Electronics, Grocery, and Beauty & Cosmetics.
The research surveyed 12,500 consumers in 12 countries across the U.S., Europe and Australia, to analyze current and future retail subscription rates, behaviors and factors impacting the adoption of retail subscription services.