Zuora & Deloitte Digital

The Evolution of Subscriptions For Automotive Companies

How can Automotive players respond to new consumer needs and unlock new market opportunities?

About this report

Zuora and Deloitte provide a fresh perspective on the rapidly growing value of and demand for subscription businesses in the automotive sector. In response to disruptions in the global market and shifting consumer needs, the industry has had to evolve rapidly, transforming into a new mobility ecosystem. The changes taking place in the automotive sector impose a profound rethinking of the car’s role, the concept of the ‘car’ itself, and the logic behind why drivers buy and how they use their cars. In this context, subscription services are an emerging global trend in the automotive market, expected to grow considerably to $12 billion by 2027.

Highlights include:

  • Market trends: an overview of the main automotive trends and consumer needs;
  • Benchmark & best practices: a comparison of the subscription models among industries and identification of the main best practices;
  • Automotive capability map: a framework of the capabilities relevant for the automotive sector;
  • Use cases library: the most valuable automotive use cases;
  • Business KPIs: Identification of the main business KPIs automotive companies need to target and monitor;
  • Architecture: design of the high-level IT architecture needed to manage subscription businesses.

A bright future for retail subscriptions

The retail subscription model is already taking hold around the world, demonstrated by the fact that 37% of global consumers (4,638 respondents) have at least one active retail subscription. By 2025, these numbers are expected to grow significantly, amounting to 53% of consumers worldwide.

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