Subscription Suspend/Resume

Impact on churn mitigation

As businesses wrestle with the uncertainty caused by COVID-19, many subscription companies are seeing unforeseen changes in demand for their subscription services. For some, it has been a positive change with a spike in customer and revenue growth. For some others, it has been an undesirable change with an uptick in customer churn.

Research from the Subscribed Institute has found providing customers the option to suspend, and then resume a subscription to be one of the most effective churn mitigation strategies.

The report includes:

  • Churn rate analysis of companies that used the suspend/resume strategy vs those that didn’t
  • Rate of adoption of the suspend/resume strategy by subscription companies
  • Impact of flexible subscriptions on churn in the COVID-19 world

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