Investing in high-quality and attentive customer service and support is even more critical when it comes to B2B subscriptions. When dealing with such large and lucrative accounts, offering proactive support for each query or problem is a must. It’s for this reason that the Financial Times
offers each of its corporate accounts a dedicated
customer success manager. What’s more, for large accounts in particular, customer support can become an additional feature of the product offer, with enterprise deals often including a dedicated support manager.