Report - Zuora

Subscription Changes Lead to 3x Subscription Growth

Subscription Economy Benchmarks Report #1

What separates the fastest growing companies from the rest?

In our work with 900+ subscription companies, we’ve discovered that there are, on average, four changes per subscription every single year. These include upgrades, add-ons, downgrades, and other changes throughout the lifecycle of a subscription. That number can be even higher depending on your business model.

While those changes can be operationally challenging, a business’s ability to handle such changes has a direct impact on its ability to drive YoY growth.

In this benchmarking report, we show data and key findings that illustrate this fact, including:

  • Revenue growth versus changes per subscription
  • Understanding how change orders work
  • Managing change orders
  • And a deep dive into the date behind these amazing findings.

Download and enjoy!