In our work with 900+ subscription companies, we’ve discovered that there are, on average, four changes per subscription every single year. These include upgrades, add-ons, downgrades, and other changes throughout the lifecycle of a subscription. That number can be even higher depending on your business model.
While those changes can be operationally challenging, a business’s ability to handle such changes has a direct impact on its ability to drive YoY growth.
In this benchmarking report, we show data and key findings that illustrate this fact, including:
- Revenue growth versus changes per subscription
- Understanding how change orders work
- Managing change orders
Download and enjoy!