Podcast #10 - The Subscription Think Tank: Marisha Lakhiani
Building Lifelong Communities
Marisha Lakhiani – VP Marketing, Mindvalley
Welcome to the next episode in our Subscription Think Tank series!
In this episode, we’ll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, building lifelong communities, conversion optimisation, churn, and marketing products during the economic squeeze.
Listen now to discover:
- Why A/B testing stretches beyond what most marketers do
- How to create bestselling products by listening to audience feedback
- How Mindvalley built strong communities full of brand ambassadors
- Marisha’a tips for a good upsell and cross-sell strategy
- Why personalisation is becoming even more crucial today
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