Crafting a Winning OTT Strategy
The first step to move to OTT 2.0 is to adopt creative pricing strategies and to ensure you have the flexibility to execute and iterate on these strategies.
PADRE: New Operating Metrics for the New Subscription Business Model
For the subscription business model, we’ve developed an internal framework called PADRE with metrics to measure Pipeline, Acquire, Deploy, Run, and Expand.
The 5 stages of the subscriber journey
Defining a Winning Subscription Pricing Model
Learn about subscription pricing and how to effectively monetize products in your subscription business.
DocuSign
Zuora gave DocuSign the tools to manage literally thousands of distinct pricing plans for millions of customers.
Acquia
Acquia uses Zuora to automate their extremely large volume of credit card transactions, allowing their engineering team to focus on building a killer product, not a billing system.