FTC’s Click-to-Cancel Rule & What It Means for Subscription Businesses

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After 16,000 comments from the public on “subscription traps” – where consumers are misled into purchasing a subscription or the process to cancel is unclear – the U.S. FTC just announced its final rule that subscriptions need to be as easy to cancel as they are to sign up.  This means when consumers sign up […]

The End of Ownership

Results from an international survey of twelve countries on changing consumer preferences in the Subscription Economy.

The Future of GenAI Pricing Metrics and Models

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STATE OF GENAI MONETIZATION RESEARCH REPORT A Glimpse into the Future of GenAI Pricing Metrics and Models A data-driven analysis of offerings from 70+ companies Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute Methodology: In this ongoing data-driven analysis, we examine the monetization strategies of over 70 companies with GenAI offers. Research, analysis, […]

New Zuora Data Reveals Subscriber Demand for Flexibility and Value, with Pricing Models and Packages Tailored to Consumption Habits

REDWOOD CITY, Calif. – July 30, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger generations, seek flexibility to shape their payment options around their specific needs and unique consumption habits.  Today’s consumers are increasingly […]

Preparing for the next IPO wave: Essential steps for exit readiness

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It’s no secret that Initial Public Offering (IPO) activities have been down in recent years, with many companies reverting to private or private equity (PE) backed statuses. This period of low activity has been longer than previous downturns, due to the massive blow dealt by the Covid-19 pandemic. However, the economy is notoriously cyclical and […]

Genesys forges a path to GenAI innovation and monetization

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Genesys, a leading provider of contact center as a service (CCaaS), is at the forefront of integrating generative AI (GenAI) into its offerings. This strategic move, first announced in June last year, has been years in the making and is now showing significant results. With over 1.5 million agents utilizing the platform and more than […]

Putting the Customer First: Insights on Driving Adoption and Tech Agility

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In our keynote session at SubLive Berkeley, Tien Tzuo, Founder and CEO of Zuora, and Abhisht Arora, Chief Strategy Officer at Zoom, shared valuable insights into the importance of customer-centric strategies, focusing on long-term customer outcomes, driving adoption, and maintaining technological agility.  In this article, we’ll recap the key points discussed, highlighting how businesses can […]