The subscription business stories that matter.

Zuora CEO Tien Tzuo, the foremost expert on the Subscription Economy weighs in on the week’s most important business news.

The subscription business stories that matter.

Zuora CEO Tien Tzuo, the foremost expert on the Subscription Economy weighs in on the week’s most important business news.

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How Brands Succeed Or Fail
BY TIEN TZUO • OCTOBER 25, 2019

On Interbrand’s recently released top 100 global brands list, we can see that the companies that focus on the customer rank far better than the ones still viewing the world through the lens of their products.

It’s Not About The Box
BY TIEN TZUO • OCTOBER 14, 2019

While the recently launched Sonos Flex, a subscription to Sonos speakers doesn’t appear to be a very compelling service, there’s hope that this first step will lead to some creative innovation and great user experiences.

Whirlpool, The 108-year-old Startup
BY TIEN TZUO • OCTOBER 04, 2019

A look at how this legendary American company is reimagining itself as a service provider and how IoT is changing the manufacturing industry.

The End of Payments
BY TIEN TZUO • AUGUST 30, 2019

Commerce isn’t going away, but payments are. And it has lots of implications for businesses that want to keep their customers consistently satisfied over the next decade.

The Sneaker Wars Come to the Subscription Economy
BY TIEN TZUO • AUGUST 17, 2019

Why did Nike launch the “Nike Adventure Club”, a new sneaker subscription service for kids?
Because it’s not about the shoes. It’s about the identity that the shoes lend to the wearer.

Why Gaming Is Ditching Hollywood For Silicon Valley
BY TIEN TZUO • OCTOBER 25, 2019

The battleground for gaming has moved from Hollywood to Silicon Valley as the industry slowly moves away from a hardware product-centric business model to a more SaaS-like service approach.

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