ZUORA PRESENTS
Subscribed Live
Ciel Studios | Berkeley, CA | June 26th | 8:00 am PST
We subscribe to modern business.
Subscribed Live is a hybrid event that brings together a community of leaders and visionaries to discuss the future of modern business and monetization.
Why attend Subscribed Live 2024?
Subscribed Live draws a diverse cross-industry group of individuals who subscribe to doing business in a way that is both customer-centric and future-proof.
This year, Subscribed Live will navigate the complexities of an always-evolving market landscape and changing consumer expectations.
Through keynote speeches delivered by industry experts and interactive sessions, attendees will explore, learn, and exchange insights with their peers. Focusing on customer relationships and diverse monetization models, attendees will leave with the strategies, knowledge, and tools to create recurring growth through an approach we call Total Monetization.
Speaker Lineup
Zuora
VP & Global Head of Go-to-Customer Solutions
VP, Customer Innovation
Zuora
Partner, Quote to Cash
PwC
Partner, Lead to Revenue & Zuora Delivery
PwC
Partner, Lead to Revenue & Zuora Delivery
PwC
Check back as our new speakers are confirmed.
Learn strategies to create recurring growth
We all feel it. Modern business requires a different approach to monetization (the way we create value for our customers, go to market, and generate revenue). This event will deep dive into:
Achieving staying power
In a competitive market, the secret to longevity is figuring out how to turn your recurring relationships and recurring revenue into recurring growth.
Embracing Total Monetization
We believe recurring growth is best created through Total Monetization, a strategy to align and evolve monetization with demand. Learn how to adopt this strategy and who is doing it well.
Launching a dynamic mix of models
It’s no longer a question of subscriptions, consumption, OR one-time transactions. See how the most successful companies employ and experiment with a combination of all three.
Monetizing AI for profitability
As companies race to develop and launch AI offers, many are missing the opportunity to align their pricing with the unique value of the technology. Learn how the winners in this space are overcoming the hurdles of operational costs and lower profit margins with proven, flexible monetization strategies.
Hear from leaders in the Subscription Economy®
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Tien Tzuo
Experience Ceil Studios in Berkeley
Zuora will take over the Bay Area’s premiere multi-studio venue – and the newest Soho House location – Ciel Studios. This creative sanctuary will be the backdrop for a full day of inspiration and community building. If you’d like to attend in person, you can sign up during the registration process.
Or tune-in remotely
All Subscribed Live registrants will be opted-in to the live event broadcast taking place on June 26th. The virtual experience will give you the opportunity to connect and chat with 1000’s of other leaders, as well as gain first access to the on-demand event content. Our virtual audience can tune in to the mainstage keynote from 9:00 a.m. to 12:00 p.m. PST. All other sessions will not be broadcast live.
Agenda at a Glance
8:00 AM – Doors Open & Registration
9:00 AM – Mainstage Keynotes
12:00 PM – Networking Lunch
1:00 PM – Breakout Sessions
4:00 PM – Networking Reception
Overview of Sessions
Evolving with Demand: Modern Business and Total Monetization
Presented by Zuora CEO Tien Tzuo
Our new normal, modern business, is defined by a fundamental change in how we think about monetization. To have staying power in a competitive market, modern businesses need an approach to monetization that is both customer-centric AND future-proof. The ultimate goal for a modern business: turn recurring relationships and recurring revenue into recurring growth. This comes from a focus on both top and bottom-line optimization initiatives. We believe the best approach for modern businesses is one called Total Monetization: a process of creating value through a dynamic range of offerings leveraging a mix of models to continuously align and evolve monetization with customer demand.
The Art of the Possible and Practical with AI: 7 Lessons for Successful Implementation
Michelle K. Lee is an AI expert and CEO, Founder and Principal Consultant at Obsidian Strategies, Inc. (“Architects for AI-Driven Strategies”). Obsidian Strategies helps companies formulate and implement their optimal AI plans and educates business leaders and boards on AI and AI governance. Previously, Ms. Lee was a senior executive and Vice President of AI at Amazon Web Services, where Ms. Lee ran a global team of data scientists and business consultants who worked with/ Amazon’s top enterprise customers to identify and implement their most impactful machine learning solutions. Ms. Lee was also the lead business executive at Amazon in charge of its Responsible AI efforts.
Monetizing Through Usage Pricing
In this session, we will be joined by Andrew Dailey, Managing Director MGI at Research
In this session, we will be joined by Andrew Dailey, Managing Director MGI at Research
We will explore actionable strategies to effectively implement and manage usage pricing models, which are critical in today’s dynamic market environments. We’ll cover best practices around technological capabilities, precise customer definition, compensation mechanics, overage, and underutilization management. Additionally, we will discuss the challenges and solutions for crafting adaptable commercial models that can evolve in response to changes in customer willingness to pay.
Leaders at the Forefront of Tech and Innovation
In this session, we will be joined
- Ramya Raj, VP & Global Head of Go-to-Customer Solutions at Genesys
- Katie Healon, Sr. Dir. Of Treasury and Pay Process at 24 Hour Fitness
- Vina McAllister, VP of Product Management at Twilio
- Alisa Liebowitz, Sr. Director of Business Applications at PagerDuty.
Leaders at the Forefront of Tech and Innovation
In this session, we will be joined
- Ramya Raj, VP & Global Head of Go-to-Customer Solutions at Genesys
- Katie Healon, Sr. Dir. Of Treasury and Pay Process at 24 Hour Fitness
- Vina McAllister, VP of Product Management at Twilio
- Alisa Liebowitz, Sr. Director of Business Applications at PagerDuty.
Recurring Growth: Building and Using Proprietary Customer Data to Drive Success
Moderated by David Warren, Principal Director, Subscribed Institute at Zuora
In this session, we will be joined by James Towle, Director of New Business Models at Jaguar Land Rover
In this session, we will discuss the power of data-driven decision-making. You will learn how to collect and utilize an understanding of your customer needs to effectively inform pricing and packaging strategies. You will discover how aligning offerings with customer preferences fosters targeted, value-driven solutions that promote conversion and retention. Walk away equipped with practical strategies to propel your business forward in today’s competitive landscape.
Streamlining Payment Success: Strategies to Lower Costs and Reduce Friction
Moderated by Chris Ho – VP/GM, Billing, Consumption, and Payments at Zuora
In this session, we will be joined by Zuora’s customer Katie Healon, Sr Director of Pay Processes at 24 Hour Fitness.
The GenAI Revolution and the Quest for Sustainable Monetization
In this session, we will be joined by
- Ramya Raj, VP & Global Head of Go-to-Customer Solutions at Genesys
- Akshay Patel, Global SaaS Strategist (GenAI & Executive Transformation) at AWS
In this session, we will be joined by
- Ramya Raj, VP & Global Head of Go-to-Customer Solutions at Genesys
- Akshay Patel, Global SaaS Strategist (GenAI & Executive Transformation) at AWS
The Ugly Truth About SaaS Pricing: Lessons Learned and Common Mistakes
Moderated by Jonathan Brown, Head of Market & Customer Intelligence at Zuora
In this session, we will be joined by:
- Shah Choudhury, Senior Manager of Product & Pricing Strategy at Salesforce
- Brian Russell, Vice President of Pricing at Mainsail Partners
- Evan Scott King, Process Lead, Quote-to-Cash at Zuora
In this session, we will be joined by:
- Shah Choudhury, Senior Manager of Product & Pricing Strategy at Salesforce
- Brian Russell, Vice President of Pricing at Mainsail Partners
- Evan Scott King, Process Lead, Quote-to-Cash at Zuora
The Journey to Exit Readiness
Moderated by Michael Belkin, Director of Private Equity Partnerships & Global Alliances at Zuora
In this session, we will be joined by Erik Samuels
Director of Deals – Capital Markets & Accounting Advisory Services at PwC
In this session, we will be joined by Erik Samuels
Director of Deals – Capital Markets & Accounting Advisory Services at PwC
Zuora’s Subscribed Institute Exchange
Moderated by:
- Jonathan Brown, Head of Market & Customer Intelligence at Zuora
- David Warren, Principal Director, Subscribed Institute at Zuora
We recognize the unique challenges and opportunities that today’s business landscape presents. The Zuora Subscribed Institute is a dynamic modern business think tank for executives to exchange ideas, discuss data, and forge valuable connections to stay ahead. Our exchanges are more than just a platform to listen to exceptional keynotes—although those are guaranteed.
We offer an interactive environment where you can engage in small group discussions led by Zuora experts. You can self-select groups, ensuring you connect with individuals who share your interests and challenges. These sessions are designed to facilitate a deeper understanding of key topics, enabling you to share experiences and strategies with peers.
By participating, you’ll expand your professional network and gain actionable insights that are immediately applicable to your work. Stay tuned as we finalize an agenda to enhance your capabilities and prepare you for future challenges.
Zuora Customer Roundtable
Moderated by Zuora’s Solution Architects
Breakout Session
Zuora Customer Roundtable
Moderated by Zuora’s Solution Architects
Adopting Zuora’s Latest Innovations – Meet with Zuora’s Solution Architects on how you can leverage the latest and greatest Zuora technology. In this roundtable discussion, you’ll speak with our experts and fellow customers about the benefits and path to utilizing the most current and powerful Zuora product capabilities to tackle your business needs without compromising timelines and budgets.
A Better Zuora Developer Experience – You’ve spoken, and we’ve listened! In response to your valuable feedback, we’ve made quite a few recent improvements aimed at making developers’ lives easier, including a new and improved Zuora Developer Center, CI/CD with Zuora for Git, and rules and functions natively in Zuora with Extension Studio. Hear from our product experts about these and upcoming benefits for developers.
More to come on detailed agenda.
Subscribed Live
Subscribed Live registrants will have the opportunity to join us virtually or in-person on June 26th.
To request your seat for the in-person event in Berkeley, CA please select “yes” from the drop down menu. We will follow up with confirmation details once we’ve reviewed your request.
To opt-in for the virtual experience only please select “no” from the drop down menu.
Both experiences will allow you to connect with other leaders, and have first access to the on-demand event content.
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