AI MONETIZATION

The rules of monetization are continuously changing. 


Move from just experimenting with AI monetization to operationalizing it. Turn AI disruption into durable growth with insights on the right pricing models, operating stack, and real‑world stories.

...AI is reshaping how companies drive revenue.

...AI is reshaping how companies drive revenue.

Strategic pricing 
insights from Zuora, AWS, and Simon-Kucher.

Pricing insights from Zuora CEO Tien Tzuo

The Future of Monetization
Learn why AI changes what you charge for and why operational execution, not just pricing theory, separates winners from laggards.

Pricing insights from Zuora CEO Tien Tzuo

The Future of Monetization
Learn why AI changes what you charge for and why operational execution, not just pricing theory, separates winners from laggards.

Image of Tien Tzuo speaking at Zuora's Ai Monetization summit

Finding Your UOM: The Zen of AI Pricing

Land a unit of measurement that scales with value, protects margin, and is simple to explain.

ARTICLE

Evaluating Agentic AI: Begin at the End

Land a unit of measurement that scales with value, protects margin, and is simple to explain.

ARTICLE

FUTURE OF

MONETIZATION

Fear of the Unknown AI

A field guide to variable pricing, usage, and ROI and how to turn volatility into signal.  

ARTICLE

The Four Kinds of Agentic AI Pricing Models. 

Understand the differences between charging per agent, output, activity, and outcome, and the trade‑offs.

ARTICLE

The AI monetization reality check

Most companies are experimenting, but few are succeeding.

78%

78% of companies are experimenting with AI features

1.6x

AI leaders are already outperforming with 1.5× revenue growth and 1.6× shareholder returns

However...

26%

Only 26% of companies are realizing tangible AI value today

97%

97% of leaders in SaaS  say their systems can’t support the type of complex pricing required for AI

You face a new set of questions

1

Pricing and offers
How do we monetize the value of AI without destroying margins?

2

Process and ownership
Who “owns” monetization in the AI era and can we move from pure innovation into structured execution?

3

Systems and scale
Can our tech backbone support real-time AI monetization at scale?

The answers to these questions


create a dividing line for revenue growth

Those that get left behind

Experimenting with AI monetization

  • Static offer packaging that doesn’t change 
with usage

  • Strategic revenue decisions made ad hoc 
by product or sales
  • Systems can’t support frequent pivots

Those that lead

Operationalizing AI monetization

  • Offers with multiple pricing models: usage, tiered, outcome-based
  • Revenue is a shared responsibility — across Product, Finance, and RevOps
  • Ability to launch, test, and reprice AI-powered features rapidly

The good news: 

The playbook for AI monetization is the same across industries

The AI Pricing Pivot: Why SaaS Must Transform Again 

Practical guidance for choosing AI pricing metrics and launching transparently—with the COMPASS framework inside. 

WHITEPAPER

The latest AI monetization research

Pricing Agentic AI: The Impossible Triangle 

How to balance cost‑to‑serve, customer adoption, and value delivered, all at the same time. 

ARTICLE

Pricing Agentic AI: The COMPASS Framework 

A prescriptive map to choose per‑agent, per‑activity, per‑output, or per‑outcome, based on scope and attribution.  

WHITEPAPER

Michael Mansard, Zuora Principal Director of Subscription Strategy and developer of the COMPASS framework for AI monetization 

Monetizing Agentic AI: Why CFOs and CIOs Must Lead Together

Discover why Finance and IT must join forces to make AI monetization a true success.  

ARTICLE

State of GenAI Monetization 

What leading SaaS companies are getting right (and wrong) about cost, adoption, value—and why usage and hybrid models are surging.  

RESEARCH

Why a usage-based model is key to monetizing AI for SaaS 

Successful AI monetization requires robust strategies and technologies to enable accurate usage metering, value quantification, and billing and revenue … 

A black and white photo of an ornate, vintage metal key resting against a textured stone wall.

ARTICLE

Stories from the
frontlines of innovation

Go behind the scenes with the leaders who are already operationalizing AI monetization.

[1]

[2]

Woman with medium-length dark hair wearing a cream-colored turtleneck sweater, smiling softly in front of a dark blue background.
Maroon quotation marks centered within a black grid outlined by dashed lines.

With the arrival of AI, many new pricing metrics are emerging. The challenge is to choose the one that will make sense for the future—both for the customer and for us. Zuora gives us the flexibility to test and pivot quickly as we learn what resonates most. 

Mélanie Septe, Senior Vice President of Pricing, Cegid 

STORY

Woman with medium-length black hair, wearing a brown patterned blazer, black top, and pearl earrings, smiling at the camera with a blurred background.
Maroon quotation marks centered within a black grid outlined by dashed lines.

From a customer-centric perspective, you really need to know what tools are you building so that you can actually predict the usage so that customers can budget it and then they can pay you.  

Ramya Raj, VP & Global Head of Go-to-Customer Solutions, Genesys 

STORY

Ready to monetize AI

— for real? 

Monetize Usage From Event to Invoice to Revenue
Go live with usage, hybrid, and commitment models with real‑time mediation, auditable rating, and revenue automation to protect margins as adoption grows. 

Dashboard showing 3.0B raw events, a processing rate of 34,700 events/sec with an upward trend, and bar charts for data pipeline and audit trail metrics.

Intelligent Pricing & Packaging With an AI-ready Catalog
Define once, deploy everywhere across CPQ, ecommerce, and self‑service. Support 50+ charge models and align pricing rules with accounting policies.

Billing & Invoicing Setup screen showing the "Growth Starter" plan selected and "Custom Schedule" chosen for billing frequency.

Learn How to Operationalize AI Monetization Today

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