AI Monetization Strategies: What Consumers Want and How to Deliver
New Zuora Data Reveals Subscriber Demand for Flexibility and Value, with Pricing Models and Packages Tailored to Consumption Habits
REDWOOD CITY, Calif. – July 30, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger generations, seek flexibility to shape their payment options around their specific needs and unique consumption habits. Today’s consumers are increasingly […]
Understanding the Modern Subscriber: A Consumer Perspective
The Value of Data in Modern Business: Insights from Subscribed Live
Understanding and leveraging data has become crucial for businesses striving for success. In a recent breakout session at SubLive Berkeley, industry experts David Warren, Sr. Director, Subscribed Institute, Zuora, and James Towell, Service Line Director, Jaguar Land Rover, emphasized the pivotal role of consumer data in driving innovation and engagement, highlighting how resilient companies leverage […]
Putting the Customer First: Insights on Driving Adoption and Tech Agility
In our keynote session at SubLive Berkeley, Tien Tzuo, Founder and CEO of Zuora, and Abhisht Arora, Chief Strategy Officer at Zoom, shared valuable insights into the importance of customer-centric strategies, focusing on long-term customer outcomes, driving adoption, and maintaining technological agility. In this article, we’ll recap the key points discussed, highlighting how businesses can […]
Reigniting The Spark After Customers Churn
How AI-driven offers and experiences can transform publishing
News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases. These advantages […]
Adweek: Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry
REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]
The Ultimate Guide To B2C Subscription Customer Acquisition – Thank You
STRATEGIC GUIDANCE The ultimate guide to B2C subscription customer acquisition Learn winning strategies for customer acquisition, segmentation, messaging, conversion optimization, and building a loyal subscriber community. Explore the guide Click the links below to read more about the topics that interest you most. 01Segments for subscription success02Crafting compelling messaging03Reaching customers where they are04Conversion optimization05Building a subscription […]
The Ultimate Guide To B2C Subscription Customer Acquisition
The 4-question test: A strategic guide to customer-led growth
By David Warren, Principal Director at Subscribed Institute Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]