Acquisition Strategies for Modern Media: Transitioning from Print to Digital
3 Creative Acquisition Strategies for Print-to-Digital Publishers “The most effective retention strategy is a really good acquisition strategy. If we want to improve retention, we have to be better at acquisition. It doesn’t just mean pumping up the numbers, it means looking at the customer lifetime value.” – Denise Warren, Former President of Digital […]
Leveraging First-Party Data for Audience Growth and Personalization
The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial. The digital ecosystem’s […]
Reflecting on the Past, Shaping the Future
Unlocking SEO Secrets. Insights from Kyle Roof. The Subscription Think Tank Podcast
UNLEASH THE POWER OF SEO Inside the Mind of an SEO Expert: Kyle Roof Reveals Top Strategies and Google Insights Master the Art of Search Engine Optimization with Expert Tips and Fundamentals Listen Now and Boost Your Website’s SEO Performance! Welcome to the next episode in our Subscription Think Tank series! In this episode, we’ll […]
Case Study – Hudl
Beyond Demographics: Subscriber Segmentation Done Right
Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in 2021, and dozens of startups have carved out significant market space in years since. However, as companies begin rounding the corner into 2024, market saturation and economic uncertainty are pressing both new and veteran subscription […]
The Power of User Experience: 5 Proven Ways to Stand Out to Subscribers
Over the past decade, the subscription economy has grown 435% and demonstrated expansion rates up to eight times faster than traditional business models. The industry may soon tip the scale into a trillion-dollar market. While this sector saturation is promising for profits, it also poses a significant problem for the very consumers driving such demand […]
Tailored Subscriptions For Modern Subscribers-OnDemand
Webinar – OnDemand Your Offer, But Better: Tailored Subscriptions For Modern Subscribers Zephr Dynamic Offers As a modern business, you’re working hard to increase customer lifetime value and build sustainable monetization strategies. You’re successfully running a range of subscription offers, but today’s subscribers want more. They want flexible, personalized subscriptions that cater to their unique […]
Tailored Subscriptions For Modern Subscribers-OnDemand
AI, the New Frontier for Subscription Businesses
Zuora’s “Subscribed Connect London” event united subscription industry innovators to discuss dynamic sustainable growth and modern business strategies. One of the highlights of the event was our breakout session on Artificial Intelligence (AI), led by Felix Danczak, VP, GTM Subscriber Experience at Zuora. In this session, we explored how AI can empower subscription businesses to […]
Leveraging Audience Segmentation for Subscription Business Success
As customer expectations shift at a rapid pace, businesses must adapt to remain at the forefront. The era of generic, one-size-fits-all solutions is behind us, replaced by an undeniable demand for strategies that are personal, data-driven, and resonant. While expanding pricing options serves as the first step, true business resilience is achieved by concentrating […]
Tailor-Made Trust
In this age of empowered consumers, building trust and credibility has never been more critical. In our comprehensive guide, “Tailor-Made Trust: Elevating Brand Reputation Through Tailored Experiences