Philips: A Zuora Customer Story
Featuring: Marinus Van Diggelen, Director Digital Product Marketing & New Business Models, Philips
Philips made their name making light bulbs: mass producing a good product and selling as many units as possible at a good price. But the world has changed and consumers expect broader solutions not stand-alone products. Find out how 135-year-old Philips is making the shift from products to services -- and building relationships with their customers.
Subscriptions can help you start a relationship with consumers. As consumers go through various life stages, Phillips can meet their needs with all of our services and offers...That’s the future of Philips!
Marinus Van Diggelen, Director Digital Product Marketing & New Business Models, Philips