Media Retention Strategies from The Guardian
13 Best Practices for Customer Engagement and Churn Reduction
“Despite the pressures that coronavirus has placed on our business, our unique reader relationship model has proved successful, and the strategy of the past few years has been the right one.” - The Guardian editor-in-chief, Katharine Viner, & the Guardian Media Group chief executive, Annette Thomas
Amidst falling ad revenue exacerbated by the economic uncertainty caused by the coronavirus pandemic, the Guardian is committed to concentrating on their digital growth and focusing on a reader revenue model.
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