Industry: Software and technology

The complete guide to improving order to cash metrics

Two people reviewing charts and graphs on paper at a desk. One person points, while the other writes with a pen. Documents include bar graphs and pie charts.

The order to cash (O2C) process is crucial for receiving customer orders and recognizing revenue. For a software-as-a-service (SaaS) business, this process can have a tremendous impact on everything from user retention to long-term profitability. While qualitative insights like customer feedback are helpful, companies must also track, monitor, and analyze their O2C metrics. Understanding these metrics can […]

Why a usage-based model is key to monetizing AI for SaaS

Two individuals collaborating at a table with a samsung laptop and a tablet.

The artificial intelligence (AI) arms race is in full swing. Software as a service (SaaS) providers in every niche are exploring and rolling out AI offers. In fact, 77% of SaaS companies report that they have either launched or are planning to launch AI features.  The urgency to not only launch but also effectively monetize AI-powered products […]

SaaS pricing models: A comprehensive monetization guide

A person seated while analyzing graphs on a digital tablet.

Crafting a successful SaaS pricing model is a crucial component of any SaaS company’s growth journey. It directly influences factors like revenue, customer acquisition, and churn, making it a strategic lever rather than just a financial consideration.  This guide serves as a comprehensive resource for understanding the essential elements of SaaS pricing models and developing […]

Zuora Subscription Economy Index Continues to Outperform S&P 500: Flexible Revenue Models That Evolve With Market Conditions and Consumer Expectations Thrive

New data from 600+ companies and 3,000+ consumers indicates ongoing demand amidst economic uncertainty REDWOOD CITY, Calif., April 15, 2025 – Zuora, Inc., a leading monetization platform for modern business, today released the latest Subscription Economy Index™ (SEI) report, which found that, over the last two years, companies in the SEI have experienced an 11% […]

Balancing risk and growth: Strategies for Controllers and CAOs

Two people are sitting at a table in conversation; one is holding a tablet. The image is in black and white.

SaaS companies have entered a new era where financial discipline and operational efficiency are as crucial as growth. The focus has shifted from rapid expansion to building scalable, sustainable businesses. For Finance leaders — particularly Controllers and Chief Accounting Officers (CAOs) — this evolution brings both challenges and opportunities. No longer confined to compliance and […]