Tien Tzuo, CEO and Founder of Zuora, Launches SUBSCRIBED, the First Book on the Subscription Economy
Zuora CEO and Founder Tien Tzuo released the definitive guide for how to succeed in the Subscription Economy, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It” at Zuora’s annual conference Subscribed™ in San Francisco.
New accounting standards require subscription businesses to act now
Jagan Reddy, SVP of RevPro at Zuora, explains why the new accounting standards, ASC 606, require subscription businesses to act now.
From Product to Value: The Paths of Freedom
Data Security: What to Know Before Your Product Launches
There’s a large set of security considerations that come with collecting personal information, especially for a subscription or recurring-payment business that wants to do business in multiple countries. Learn what you need to know before you launch.
7 Ways to Sell Subscriptions
Consumers are aware that a subscription relationship is much more valuable to you than a onetime purchase.
Best Sales Deck Ever
Andy Raskin, a Silicon Valley messaging and positioning expert says that a sales deck made by Zuora was the “greatest sales deck he’s ever seen.” Learn why!
Top 3 Personalization Strategies to Build Your OTT Video Audience
These strategies not only help OTT video companies but also make the experience more valuable for viewers which in turn builds audiences.
Crafting a Winning OTT Strategy
The first step to move to OTT 2.0 is to adopt creative pricing strategies and to ensure you have the flexibility to execute and iterate on these strategies.