FTC’s Click-to-Cancel Rule & What It Means for Subscription Businesses

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After 16,000 comments from the public on “subscription traps” – where consumers are misled into purchasing a subscription or the process to cancel is unclear – the U.S. FTC just announced its final rule that subscriptions need to be as easy to cancel as they are to sign up.  This means when consumers sign up […]

The End of Ownership

Results from an international survey of twelve countries on changing consumer preferences in the Subscription Economy.

New Zuora Data Reveals Subscriber Demand for Flexibility and Value, with Pricing Models and Packages Tailored to Consumption Habits

REDWOOD CITY, Calif. – July 30, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger generations, seek flexibility to shape their payment options around their specific needs and unique consumption habits.  Today’s consumers are increasingly […]

How AI-driven offers and experiences can transform publishing

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News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases. These advantages […]