How AI-driven offers and experiences can transform publishing

Person holding a smartphone displaying news in front of an open laptop.

News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases. These advantages […]

Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry

REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]

The 4-question test: A strategic guide to customer-led growth

A busy urban street crowded with pedestrians.

By David Warren, Principal Director at Subscribed Institute   Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]

3 Ways to Reduce Payment Declines and Minimize Revenue Loss

A black and white image of a person's hands reviewing charts on a digital tablet with papers, a notebook, and a calculator on the desk.

Whether you’re measuring your customer numbers or your revenue, churn is a critical metric for subscription businesses. The main reason? Churn is expensive: acquiring new customers costs five to 25 times more than keeping the ones you have. And churn doesn’t just cost you now—you lose out on future profits, too.   Voluntary vs. Involuntary […]

Streaming Media Trends 2024: Super Bundles, Niche Content & Personalization

Woman with glasses sits using a laptop, in a blurred, backlit interior setting. black and white photo.

The evolving landscape of streaming media in 2024 Super bundles, niche content & data-driven personalization The streaming media landscape is undergoing a dynamic transformation, fueled by a confluence of factors: evolving consumer behavior, technological advancements, and strategic innovations by platforms. In this article, we’ll delve into the key trends shaping the industry today.   Super […]

Streaming Media Trends 2024: Navigating Growth and Challenges in a Saturated Market

Woman presenting to a group in a boardroom with a glass wall.

Trends and emerging questions in streaming media in 2024 The streaming media industry isn’t just experiencing explosive growth; it’s also undergoing a strategic metamorphosis. As the digital landscape shifts beneath their feet, streaming services are adapting and innovating at an unprecedented pace. This article dives into the strategic changes and emerging challenges that platforms face […]

Acquisition Strategies for Modern Media: Transitioning from Print to Digital

Woman on an escalator looking at her smartphone.

3 Creative Acquisition Strategies for Print-to-Digital Publishers   “The most effective retention strategy is a really good acquisition strategy. If we want to improve retention, we have to be better at acquisition. It doesn’t just mean pumping up the numbers, it means looking at the customer lifetime value.” – Denise Warren, Former President of Digital […]

Leveraging First-Party Data for Audience Growth and Personalization

Person analyzing financial charts on a laptop screen.

The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial. The digital ecosystem’s […]

Beyond Demographics: Subscriber Segmentation Done Right

Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in 2021, and dozens of startups have carved out significant market space in years since. However, as companies begin rounding the corner into 2024, market saturation and economic uncertainty are pressing both new and veteran subscription […]