Manufacturing companies that have made the leap to IoT have the ability to collect and transmit data on an unimaginable scale. But data is like any tool — it’s only valuable if you know how to use it.
The challenge for manufacturers is how to monetize data to create new revenue streams.
This ebook, based on a Zuora webinar with Mark Thomason, Research Director for Digital Business Models and Monetization at IDC, and Lubor Ptacek, VP of Product Marketing at Zuora, offers a simple roadmap to data monetization success. Highlights include:
- Where, why, and how manufacturers are currently “leaving money on the table”
- Gaining an internal understanding of data value
- The 3 top “servitization strategies” for monetizing data
- How to quickly create and go to market with MVPs (minimum viable products)
- Transforming a prototype into a scalable product