eBook
IDC DIGITAL MONETIZATION FOR MANUFACTURERS
HOW TO “CRAWL, WALK, RUN” YOUR WAY TO AN IOT MODEL
Manufacturing companies that have made the leap to IoT have the ability to collect and transmit data on an unimaginable scale. But data is like any tool — it’s only valuable if you know how to use it.
The challenge for manufacturers is how to monetize data to create new revenue streams.
This ebook, based on a Zuora webinar with Mark Thomason, Research Director for Digital Business Models and Monetization at IDC, and Lubor Ptacek, VP of Product Marketing at Zuora, offers a simple roadmap to data monetization success. Highlights include:
- Where, why, and how manufacturers are currently “leaving money on the table”
- Gaining an internal understanding of data value
- The 3 top “servitization strategies” for monetizing data
- How to quickly create and go to market with MVPs (minimum viable products)
- Transforming a prototype into a scalable product