OTT video subscribers aren't anonymous numbers. They are individual consumers with whom your business has an ongoing relationship. To center your business around developing, maintaining, and monetizing relationships with your subscribers means that your current media infrastructure and business processes—from acquisition to service delivery to renewals and upsells—has to change.
This blueprint, based on best practices that Zuora has arrived at working with 100s of leading media companies, highlights 5 key areas for you to consider when developing or transitioning to a subscriber-centric OTT Video 2.0 platform:
- Pricing, packaging, and marketing
- Subscriber management and support
- Commerce, billing, and finance
- Multi-screen video fulfillment
- Reporting and analytics