Report - Zuora
Australian & New Zealand Businesses Capitalising on Burgeoning Subscription Economy
Zuora research has found that 70 Percent of Australian and New Zealand businesses plan to shift to a subscription model in the next 2-3 years.
The ANZ wide research conducted by Ovum consisted of two studies looking at both consumer and business trends, and quantified that the average ANZ spend on subscriptions and recurring services is $660 per month, resulting in a market potential of $2.4 billion annually.
Other key findings include:
The study also explores why ANZ consumers are subscribing, what would make them subscribe more, and which industries subscriptions are set to disrupt next – including what businesses can learn from these insights.
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