Surf Air and Zuora Double Down on Their Partnership as the World’s First Subscription Airline Business Expands in Europe

February 22, 2017

European launch will build on success of the partnership in the U.S. where Surf Air doubled flights, locations and monthly revenues year-over-year

San Mateo, CA and London, UK – February 23, 2017Zuora, Inc., the leading provider of subscription commerce, billing and finance solutions, today announced that Surf Air, the world’s first subscription-based airline, is using the Zuora® solution to power its revolutionary airline business across the U.S. and Europe. Surf Air, which offers unlimited flights to frequent travelers for a fixed monthly fee, grew between 2013 and 2016 to more than 3,000 subscribers in the US. Zuora’s subscription relationship management platform is a key contributor to Surf Air’s rapid growth, as well as their international expansion.

“We are bringing Surf Air to the European market as a result of three successful years in the U.S. built on our member-first strategy to disrupt the airline industry,” said Simon Talling-Smith, CEO of Surf Air Europe. “Zuora is essential to the success of our subscriber-centric model as the agility we gain from their subscription management solution is critical to scaling our international operation effectively.”

California-based Surf Air has transformed the airline industry with its all-you-can-fly membership service, founded with a mission to create a better customer experience. Since launching in 2013 with one route and three aircrafts, the company has expanded to a fleet of twelve aircrafts flying to twelve destinations, with more soon to come, starting with San Diego this Spring. Surf Air doubled its year-over-year revenue in 2016, and credits Zuora with helping the company deliver a frictionless buying experience for members.

The Zuora subscription relationship management platform gave Surf Air a competitive edge in the airline industry, with a single solution to: rapidly experiment with pricing; tailor offers based on member insights; ease the complexity of electronic payments; and automate high volumes of transactions.

Now with a global subscription business model powered by Zuora, as it launches into Europe (beginning with London, Zurich, Luxembourg, Ibiza and Cannes), Surf Air will continue to be able to forecast revenues and deliver a custom experience that far exceeds what is offered by legacy air carriers.

“The airline industry has been ripe for disruption for decades, with customers demanding greater autonomy and control over their experiences,” said Tien Tzuo, CEO of Zuora. “There are 180 million worldwide frequent flyers, and as customer preferences shift, every one of them is up for grabs. By embracing the Subscription Economy®, Surf Air is well positioned to continue its rapid global growth as it expands around the world.”

For more information read the “Guide to Monetizing Subscription Services” and how to “Give Your Consumer Business the Freedom to Experiment.” Surf Air is also featured in a video testimonial and the Zuora Subscribed podcast.


Additional Resources

The Subscription Economy: A Business Transformation” by Tien Tzuo, CEO of Zuora

SlideShare: “Drivers of Success in the Subscription Economy

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About Zuora, Inc.

Zuora is a SaaS company and the world’s foremost evangelist of the Subscription Economy. Zuora’s leading subscription relationship management platform helps enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage. Zuora serves over 800 customers worldwide including Dell, Vivint, Schneider Electric, Box, The Financial Times and General Motors. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.


About Surf Air

Launched in 2013 in California, Surf Air is the easy and smart way to fly. The world’s first membership club of its kind, Surf Air simplifies flying by providing limitless flights in the Surf Air network for a monthly fee. Servicing California, Vegas and European destinations, Surf Air is redefining the future of flying and living for its members. Featured in the LA Times, Wall Street Journal, BBC, CNBC, Fox Business and many other media outlets for disrupting the air travel industry, the airline provides exclusive service on executive aircraft to and from convenient airports in the US and Europe including London, Zurich and Cannes with service to additional locations to follow. For additional information visit , or follow Surf Air at, and