Practical Pricing Guide for Monetizing Subscription Services

This report condenses our top pricing and packaging insights, gleaned from supporting the dynamic pricing innovations of 1000+ customers—as well as from our own experience with pricing optimization.

Key takeaways include:

• The two levers for effective pricing design
• How to avoid putting future upsell growth at risk
• The 3 key components to designing pricing profiles
• How to create tipping points
• Single vs multiple value metrics?
• The new rules for subscription pricing innovation
• Building alignment around pricing and packaging