Practical Pricing Guide for Monetizing Subscription Services

A hands-on guide for smart pricing design

This report condenses our top pricing and packaging insights, gleaned from supporting the dynamic pricing innovations of 1000+ customers—as well as from our own experience with pricing optimization.

Key takeaways include:

  • The two levers for effective pricing design
  • How to avoid putting future upsell growth at risk
  • The 3 key components to designing pricing profiles
  • How to create tipping points
  • Single vs multiple value metrics?
  • The new rules for subscription pricing innovation
  • Building alignment around pricing and packaging


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